"Determining the Top 40 Companies involved a complex calculation
measuring a company’s total commitment to the Hispanic market.
The calculus for determining the Best Companies for Hispanics Directory involves
more than 30 variables that measure a company’s commitment to Hispanic hiring,
promotion, marketing, philanthropy, and supplier diversity. To compile the list,
Hispanic Business contacted the top 400 companies on the Fortune 500. The final
directory lists the top 40 companies, based on a weighted processing of company
data conducted by HispanTelligence®, the research arm of Hispanic Business Inc.
In accordance with survey methodology and privacy requirements, Hispanic Business
does not publish information from a specific company that is not publicly available.
Tables and charts depicting the cumulative data from all top 40 companies appear
in the directory and accompanying article.
Issues addressed by the survey include:
Board & Leadership: Hispanic and other minority representation
on the board of directors and at the executive level. Recruitment: Efforts to hire
from minority groups, including Hispanics, and outreach efforts at colleges and
Retention & Promotion: Efforts to support, retain, and promote Hispanic and other
minority employees through incentives, employee support groups, executive training,
and diversity awareness and sensitivity training.
Marketing & Community Outreach: Marketing and advertising to reach Hispanic consumers,
as well as involvement in and expenditures on philanthropic or community services that
benefit minority groups.
Supplier Diversity: Support or sponsorship of supplier-development programs, executives
involved with supplier diversity, incentives tied to supplier diversity, and procurement goals."