Zune, Microsoft's advanced digital music player that is aimed squarely at combating the mighty iPod, is getting an upgrade this fall with the introduction of the Zune HD. The music and entertainment device not only plays music and video, but it is equipped with Wi-Fi, as well as a radio receiver that allows the user to access HD radio stations, the Internet, and even play Xbox Live on the go. Jose Pinero, Director of Multicultural Marketing for Microsoft, spoke to HispanicBusiness.com and elaborated.
A leading computer security firm is giving away a free downloadable antivirus product that uses cloud computing to protect personal computers from Cyber nasties such as last month's dreaded Conficker computer worm. Panda Security, the Spain-based creator of Panda Internet Security and Panda Antivirus, earlier this month unveiled a beta version of its new product, Panda Cloud Antivirus.
The number of Hispanic people using the Internet skyrocketed last year, growing at nearly four times the rate of the rest of the American population. That is the conclusion of a study released Thursday by comScore, Inc., a leader in measuring the digital world.
Cosmetology school student Susan Isais never goes anywhere without her Blackberry. The daughter of Mexican immigrants, Isais represents an important bridge between wireless technology and her parents' generation of befuddled users trying to cope with the dynamic cell phone era. Studies show that U.S. Hispanics like Isais are using high tech and mobile tech at a disproportionately high rate. And the tech companies are paying attention.
It was an odd phenomenon: The more media stories you saw about the massive Conficker computer worm that was supposed to wreak havoc on April 1, the less likely it was that anything would happen on that day. Executives from a leading computer-security firm say that although widespread media coverage -- some might call it hype -- may have thwarted Conficker on that day, the virus is still very much a threat. Juan Santana, CEO of Spain-based Panda Security that the virus's still-unknown authors may just be biding time.
Staying a step ahead of those who wish to do harm through computers is a tough business. Enabling business networks and home PCs to fend them off is Juan Santana's business. As the CEO of Panda Security -- a Spanish firm that's attempting to grow its business worldwide -- Mr. Santana has to contend not only with viruses, hacking, and malware, but with bigger security companies, like Symantec or McAfee, and, perhaps more notably, the misinformation that most computer users operate under.
In 2000, Alfredo Casta launched information technology business from his home. Today, he has 87 employees and takes in nearly $10 million in revenue. As CEO of Cascades Technologies in Virginia, Casta has turned his entrepreneurial fire into a thriving IT company. But it was a long journey for the Puerto Rico-native. His ride to success was anything but predictable.
Quepasa.com has found itself in a very interesting -- and enviable -- position. Originally founded as a Web portal for Spanish speakers in 1997, the site was made over into a social network in September 2007. That relaunch failed. But the subsequent management team has proved that the goal of successfully transitioning to a social network was a good one . . . to the tune of more than 1.6 million unique visitors per month and growing.
It's no surprise that Microsoft Corp. is attending this year's Consumer Electronics Show (CES), and that the computing powerhouse is making some big announcements at the nation's preeminent technology showcase. Despite the whirlwind environment, Jose Pinero, Microsoft's director of diversity marketing and communications, took some time to chat with HispanicBusiness.com. Among they key points we learned from the conversation: Microsoft's approach to reaching U.S. Hispanics mirrors its new position on entertainment media: it's all about choice.
Troubled by her low chemistry grades, Lydia Villa-Komaroff turned to her adviser at the University of Washington for some career direction. He turned to her said, "of course you are doing badly. Don't you know that women don't do well in chemistry?" That misguided advice only served to motivate the New Mexico native into becoming one of the country's foremost and influential scientists. Hispanic Business recently honored Ms. Villa-Komaroff with a Lifetime Achievement Award.
T-Mobile is launching an ambitious new effort to seize a bigger slice of the growing U.S. Hispanic market for mobile phone services. The telecommunications giant plans to introduce from 100-150 new retail outlets in 2009. T-Mobile's massive expansion joins efforts by other cellular phone companies eager to grab a share of the increasingly lucrative Hispanic market.
In the world of information technology, Hispanic innovators and risk-takers are at the frontier of some of the Web's most dynamic business ventures. They are forging new marketing models and redefining business-to-business relationships in the vanguard of tomorrow's business environment. Hispanic Business magazine recently caught up with three online entrepreneurs who are leading the way.
On the brink of an epic battle with rising star Manny Pacquiao at the MGM Grand in Las Vegas on Saturday, Oscar de la Hoya, in a partnership with Microsoft Corp., took time out of his frantic training schedule to reward three outstanding teens for their commitment to the sciences.
Spotlighting three entrepreneurs that are utilizing innovative ways to go about their business. Getting a better handle on toxic waste is only the beginning.
Ever heard the phrase, "one must spend money to make money?" With today's tight credit markets, that's one cliche in danger of fading from memory. To compensate, an increasing number of companies are spending a different kind of currency -- intellectual capital in the form of innovation. Regardless of industry or sector, it is the innovators -- those coming up with new technologies, or new, interesting ways to utilize existing technologies -- who are redefining successful business models.