Twitter debuted on Wall Street at $26 a share Thursday morning, nearly doubling the company's value in 90 minutes of trading.
Hispanics use Facebook more frequently and spend more time on social media than the U.S. Facebook market at large, and advertisers are looking for a way to target that audience.
Twitter's shares opened at $45.10, well above the IPO price of $26, and increased 84 percent by midmorning.
Twitter's initial public offering of shares is set to begin trading on the New York Stock Exchange on Thursday at a price that values the company at more than $18 billion.
Microsoft has reportedly struck a few names from the list of potential successors to CEO Steve Ballmer.
Shares of Activision Blizzard climbed Wednesday after the video game publisher sold $1 billion of its latest "Call of Duty" title into retail stores on the game's first day.
When Twitter goes public on the floor of the New York Stock Exchange, it will trade under the supervision of Barclays Capital.
AOL posted a sharp profit decline in the third-quarter Tuesday, due in part to a write-down related to its Patch news service, but saw increases in ad revenue and share value.
Investors are eager again to buy into initial public offerings. Twitter is this week's star, but the number of IPOs indicates that it isn't just social media companies that are seeking and attracting investors.
Twitter raised its IPO range to $23-25 per share in a filing with the U.S. Securities and Exchange Commission.
BlackBerry's CEO Thorsten Heins is stepping down after Fairfax announced it won't buy the struggling company.
Revenew, a Palatine-based digital marketing startup founded by a former Motorola executive, said Wednesday it has raised $5 million in venture capital from a group of Midwestern investors.
Dell Inc. announced the completion of its $24.9 billion buyout by founder and CEO Michael Dell and his investment ally, Silver Lake Partners.
Taiwan has levied fines against South Korean smartphone maker Samsung for slamming the products of rival HTC in fake online reviews.
Seeking to avoid a repeat of Facebook's public debut debacle, Twitter revealed more modest ambitions, saying its initial offering would raise up to $1.6 billion and value the company at up to about $11 billion.