HispanicBusiness

HispanicBusiness.com Ad Specifications

Supported Placements

HispanicBusiness supports advertising in the following placements:

• Banner ads

• Newsletter ads. Note that reporting differs substantially for newsletter ads than for banner ads.

• Classifieds

Supported Media Types

HispanicBusiness will accept the following media types:

• GIF-formatted images

• JPEG-formatted images

• SWF-formatted Flash files

  • Flash files need to read the clickTAG variable that is being passed into it and then navigate to that URL that is stored in the clickTAG variable.

  • More information on Preparing Flash for Click Tracking can be found here!

• JS client-side script

• Rich media types including expandable ads such as Pointroll or Eyeblaster (see below for additional specs)

Unsupported Media Types

HispanicBusiness cannot support the following media types:

• HBI-hosted RTSP streams, including Real streams and QuickTime streams

• Client-side scripted dynamic advertisements which rely on nonstandard javascript and which cause pages on which they are served to fail on popular browsers

Tracking

HispanicBusiness strives to be compatible with most third-party ad server tracking methods. This involves a series of redirections pointed to the browser when the content is downloaded, and when the ad is clicked. HispanicBusiness currently tracks:

• The number of times an ad is placed over the course of a campaign (impressions). Note: HispanicBusiness does not track the number of times the content of an ad is requested by the browser.

• The number of times an ad is clicked over the course of a campaign. Note: this tracking is for banner ads only. Other placements may or may not support this tracking. Also, if the ad is hosted by a third party, the amount of tracking that can be relayed from HBI´s server to the third parties, and the amount of tracking that can be relayed from the third party´s server to HBI´s server, is subject to a certain degree of variance.

Image Types :

GIF, JPG, HTML

Name	Width	Height	Position	Animation	Max Initial Download File Size
Welcome Screen:	640 px	480 px	Initial Screen	15 seconds	40 KB
Leaderboard:	728 px	90 px	Top	15 seconds	40 KB
Medium Rectangle:	300 px	250 px	Body	15 seconds	40 KB
Full Banner:	468 px	60 px	Bottom	15 seconds	40 KB
Button:	160 px	60 px	Right Side	15 seconds	40 KB
Skyscraper1:	160 px	600 px	Left sides	15 seconds	40 KB
Skyscraper2:	160 px	600 px	Right sides	15 seconds	40 KB

Expandable Ads:

Dimensions:	Base ad unit must be a standard dimension of 468x60 or 160x600 Expanded panel for 468x60 standard banner 468x180 pixels Available location is a bottom banner expanding up Expanded panel for skyscraper 1 (160x600) banner 480x600 pixels Available location is a left-side skyscraper expanding right Expanded panel for skyscraper 2 (160x600) banner 480x600 pixels Available location is a right-side skyscraper expanding left
File Size:	Base ad unit as above — initial expanded panel 40k
File Format:	GIF or Macromedia Flash Compatible SWF file
Backup Gif:	A backup GIF must be provided for non-Flash users
Frame Rate:	18 frames per second is preferred
Activation:	Should activate on mouseover and deactivate on mouseoff
Audio:	Audio must be initiated by user click
Pricing:	Dependent on size of expanded unit and any third-party serving fees

Classifieds

Ad size	Acceptable files	Max File Size	Tracking
200 x 200, 200 x 400, 400 x 200	GIF-formatted images, JPEG-formatted images, PSD-Photoshop native file, PNG-Portable Network Graphics file, PDF-May incur additional charges	No more than 20 KB	Tracking can be provided for an additional charge