HispanicBusiness

Supported Placements

HispanicBusiness supports advertising in the following placements:

• Banner ads

• Newsletter ads. Note reporting differs substantially for newsletter ads than for banner ads.

• Classifieds

Supported Media Types

HispanicBusiness will accept the following media types:

• GIF-formatted images

• JPEG-formatted images

• SWF-formatted Macromedia Version 10 or lower Flash files

• JS client-side script

• Rich media types including expandable ads such as Pointroll or Eyeblaster (see below for additional specs)

Unsupported Media Types

HispanicBusiness can not support the following media types:

• HBI-hosted RTSP streams, including Real streams and QuickTime streams

• Client-side scripted dynamic advertisements which rely on non-standard javascript and which cause pages on which they are served to fail on popular browsers

Tracking

HispanicBusiness strives to be compatible with most third-party ad server tracking methods. This involves a series of redirections pointed to the browser when the content is downloaded, and when the ad is clicked.
HispanicBusiness currently tracks:

• The number of times an ad is placed over the course of a campaign (impressions). Note: HispanicBusiness does not track the number of times the content of an ad is requested by the browser.

• The number of times an ad is clicked over the course of a campaign. Note: this tracking is for banner ads only. Other placements may or may not support this tracking. Also, if the ad is hosted by a third party, the amount of tracking that can be relayed from HBI´s server to the third parties, and the amount of tracking that can be relayed from the third party´s server to HBI´s server, is subject to a certain degree of variance.

Name

Width

Height

Position

Animation

Max Initial Download File Size

Welcome Screen:

640 px

480 px

Initial Screen

15 seconds

40 KB

Leaderboard:

728 px

90 px

Top

15 seconds

40 KB

Medium Rectangle:

300 px

250 px

Body

15 seconds

40 KB

Full Banner:

468 px

60 px

Bottom

15 seconds

40 KB

Button:

160 px

60 px

Right Side

15 seconds

40 KB

Skyscraper1:

160 px

600 px

Left sides

15 seconds

40 KB

Skyscraper2:

160 px

600 px

Right sides

15 seconds

40 KB

Dimensions:

Base ad unit must be a standard dimension of 468x60 or 160x600

• Expanded panel for 468x60 standard banner 468x180 pixels

  • Available location is a bottom banner expanding up




• Expanded panel for skyscraper1(160x600) banner 480x600 pixels

  • Available location is a left side skyscraper expanding right




• Expanded panel for skyscraper2(160x600) banner 480x600 pixels

  • Available location is a right side skyscraper expanding left

File Size:

Base ad unit as above - initial expanded panel 40k

File Format:

Backup Gif:

Frame Rate:

Activation:

Audio:

Pricing:

Ad size

Acceptable files

Max File Size

Tracking

200 x 200, 200 x 400,
400 x 200

GIF-formatted images,
JPEG-formatted images,
PSD-Photoshop native file,
PNG-Portable Network Graphics file,
PDF-May incur additional charges

No more than 20 KB

Tracking can be provided for an additional charge