This week starts the endgame for immigration reform in the U.S. Senate. Months of debate have come down to this: whether the comprehensive solution at the core of the Senate bill will survive the hostile attentions of those who do not want real reform at all.

Advertisers' efforts to reach Hispanic consumers are becoming more targeted, and language is a major factor. Advertisers spent more than $3.3 billion to market products to U.S. Hispanics in 2005, a 6.8 percent increase from 2004.

The revenue-generation engines of many HB 500 companies are relocating from brick & morter to Web & wire. Across all industry sectors, companies on the Hispanic Business 500® are adopting the latest technology and using Web sites to score orders or lure customers.