How can marketing be everything? Simple. Everything those people do contributes to how customers perceive a brand. In one sense, everything they do is marketing. So marketing is everything.

Asset building strategies are helping low-income workers build wealth. The idea is to help people move out of poverty or up the financial ladder by starting a business, buying a home or accumulating savings.

Mutual fund CRA Qualified Investment Fund has announced an initiative to raise $50 million to support loans to small businesses in minority and emerging markets. The initiative is a joint project of Florida-based CRAFund Advisors and the Minnesota-based Community Reinvestment Fund.

What happens when older generation business owners step down? Whether it's a mom-and-pop dry cleaners or a multimillion-dollar enterprise, a successful continuity plan needs to be in place for a business to survive.

Brightstar Corp. has announced 2005 revenues of $2.25 billion, making it the largest wireless distribution company in the world among those that publicly report their financials.

The Small Business Administration (SBA) calls its budget for 2007 "fiscally responsible," but Senators from both parties immediately criticized it.

The strength of the brothers' relationships were put to the test this past spring when Pharmed, which turned 25 in 2005, had a sudden reversal of fortune. Pharmed was forced to diversify its customer base -- a good move for future plans that the brothers say could include a publicly held spinoff.

About one seventh of U.S. consumer spending goes for food. That translates to about $1.13 trillion each year, based on 2004 Census data. And agricultural products account for a total of $56.7 billion in 2004.

More than 20 percent of Cubans are 65 or older, while a scant 4 percent of Mexicans are in that age bracket. On the other hand, 37 percent of Mexicans and 31 percent of Puerto Ricans are younger than 18.

Search the 2005 Hispanic Business 500, a national benchmark of the surging development of U.S. Hispanic-owned companies.

Yankelovich Inc., a leading marketing research and consulting firm, emphasizes in its predictions for 2006 that the Hispanic market is "a main driving force" and "catalyst for growth" in the American economy, destined to receive heightened attention from marketers this year and beyond.