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Hispanic Market

TV watching
Deal topping $12 billion would be biggest yet for media market segment. Industry-financed studies have overstated the dominance of the Spanish language among Hispanics. "Although some may say that Spanish is the language they are most comfortable with, that doesn't mean they want a steady diet of telenovelas."

Pharmed Back on Track After Reversal of Fortune
The strength of the brothers' relationships were put to the test this past spring when Pharmed, which turned 25 in 2005, had a sudden reversal of fortune. Pharmed was forced to diversify its customer base -- a good move for future plans that the brothers say could include a publicly held spinoff.

Team USA: Diversity Paying Off
Slowly but surely, however, the U.S. Winter Olympic team is diversifying - and not coincidentally winning more medals. In Salt Lake City, eight non-white Americans who medaled helped the U.S. to its best medal total ever (34)


Business

Brightstar Corp. Becomes #1 Wireless Distributor in the World
BARCELONA, Spain

US Trade Deficit Balloons to New Record in 2005
The US trade deficit soared to a record 725.8 billion dollars in 2005, dwarfing the previous high of 617.6 billion dollars from 2004, the Commerce Department said Friday.


Politics

Latin America's Lurch to the Left
The recent inauguration in Bolivia of indigenous leader Evo Morales is being interpreted by many as a sign of a hemispheric lurch to the left. Indeed, with 12 presidential elections in 14 months, 2006 could well be a watershed for the region, recasting US policy toward its neighbors.

Passion Over Cuba, Castro Endures
Passion over Cuba may be aging in Miami - certainly many of the younger Cubans who arrive here prefer to leave politics behind - but it is no less urgent to thousands of older exiles.

Senators Slam SBA Budget for 2007
The Small Business Administration (SBA) calls its budget for 2007 "fiscally responsible," but Senators from both parties immediately criticized it.

Attorney General Defended Bush Spy Program
Attorney General Alberto Gonzales on Monday defended the Bush administration's secret surveillance program from sharp questioning from Democrats and a leading Republican who challenged the program's legality.

HispanTelligence Research
migration
The geographic dispersion of the U.S. Hispanic population continues. States with small Hispanic populations have shown the greatest growth in the last decade with seven of the 10 fastest-growing states in the South.

Inside the House: Hispanics Subgroups Differ by Age
More than 20 percent of Cubans are 65 or older, while a scant 4 percent of Mexicans are in that age bracket. On the other hand, 37 percent of Mexicans and 31 percent of Puerto Ricans are younger than 18.

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From the current issue of Hispanic Business magazine...
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David Hernandez
David Hernandez wins the EOY Award for making Liberty Power a new player in the electricity sector.

The New Cachet of Being Hispanic
Yankelovich Inc., a leading marketing research and consulting firm, emphasizes in its predictions for 2006 that the Hispanic market is "a main driving force" and "catalyst for growth" in the American economy, destined to receive heightened attention from marketers this year and beyond.






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Hispanic Business, Inc.
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