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Research
Advertising Expenditure Growth by Medium: 2000-2007
2004 Hispanic Business 500 Hispanic Businesswomen Choose Service and Retail |
HeadlinesLatin America Looks to 2005Many countries in Latin America enjoyed high growth last year, a trend that could continue in Mexico and Venezuela if oil prices remain high.Hispanic TV BoomingTo say Hispanic pay television is booming may be an understatement. There are now 75 networks, both Spanish-language and English-language, catering to U.S. Hispanic viewers, according to Multichannel News and Broadcasting Cable.Spanish Food Products Hit South FloridaWhile some stores have long stocked a few Spanish products such as olive oil or the nougat candy turron, now an avalanche of products from Spain are making their way to South Florida homes.Looking at Race Through Hispanic EyesA study of Census 2000 data released last month by the Pew Hispanic Center highlights the danger of viewing Latinos as a homogeneous population.Jourdain Jr.: First Hispanic to Run Full NASCAR Busch ScheduleChamp Car driver Michel Jourdain Jr. signed a deal Thursday with Ford Motorsports to switch to NASCAR and run the full Busch Series schedule this season.Gonzales Faces Tough Questions, Condemns TortureAlberto Gonzales, at his Senate confirmation hearing Thursday, condemned the use of torture and promised to abide by international treaties yet some Democratic lawmakers were not mollified.U.S. Commerce Secretary Nominee Vows to Open Overseas MarketsU.S. commerce secretary nominee Carlos Gutierrez pledged Wednesday to tear down trade barriers and press other nations to abide by trade agreements with all available tools to ensure open markets for U.S. exports.Coca-Cola Marketing Exec Benito to Leave CompanyJavier Benito, Coca-Cola Co.'s chief marketing officer in North America and head of the company's domestic retail unit, is leaving the company, according to a published report late Wednesday.SEC Sues TV Azetca in Fraud CaseU.S. and Mexican officials jointly investigated TV Azteca, a big Spanish TV programmer, and its chief executive before filing securities fraud charges.Cuban-Born Martinez Takes Historic Senate SeatWith Florida's senior senator, Bill Nelson, on one side and former Sen. Paula Hawkins on the other, Mel Martinez walked down the aisle in the U.S. Senate Tuesday and into history.From the current issue of Hispanic Business Magazine...
Tuning InEnglish-language and special-interest Spanish-language channels take aim at a share of the market.Top 25 Hispanic Ad AgenciesSmaller agencies report faster growth but those at the top keep a strong lead.
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