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HAPPY HOLIDAYS! -- Volume 4, Issue #102 -- Tuesday, December 21, 2004


2004 Hispanic Business 500

Hispanic Advertising Expenditures: 2000-2007

Top 50 Advertisers in the Hispanic Market: 2000-2004

Create Your Hispanic Business Classified Ad Now!



Democrats Study Lessons from Hispanic Vote in 2004

Democrats acknowledge they lost ground with Hispanic voters in November's election, now they're looking at how to halt the erosion.

Will Hispanics Ride the Donkey or Elephant?

After the presidential and congressional losses to the Republican juggernaut, Democratic Latino politicos are taking their compadres to task.

Congress Ducks Immigrant Licenses Issue, but State Can't

Opposing parties clash over whether California should issue driver's licenses to illegal immigrants, but both sides hoped the issue could be settled by federal decree.

Rights Groups Seek Scrutiny of Gonzales

Alberto Gonzales, nominated to become the nation's first Hispanic attorney general, is expected to face scrutiny for some of his actions as White House counsel.

Advertising Expenditure Growth by Medium: 2000-2007

Double-digit gains in Hispanic advertising expenditures were made in all media, but television continues to garner the majority of all ad dollars.

C.O.D Launches Volkswagen Advertising Initiative Targeting U.S. Hispanic Youth

CreativeOndemanD (C.O.D) is launching a novel advertising initiative geared at U.S. Hispanic youth for Volkswagen of America.

MTV Sets Ethnic Channels, Taps 'Underserved' U.S. TV Markets

MTV Tuesday announced plans to add three new multicultural TV channels aimed at "super-serving" specific ethnic populations in the U.S.

A New 'Daddy' For Hispanic Market

Signing with the Mets will put Pedro Martinez in place to win big with advertisers looking to reach New York's huge Hispanic population.

SBA: More Help for Fewer Businesses?

Congress handed the SBA in final session of 2004, boosting funding to a number of programs, cutting others and slashing the agency's overall budget by nearly $200 million.

From the current issue of Hispanic Business Magazine...

Hispanic Business Magazine

Bricks & Clicks

Ambreco's Robert Dominguez Jr. harnesses the power of technology to win the Hispanic Business magazine EOY® (Entrepreneur of the Year) Award.

Getting Connected

After a slow start, the Internet is emerging as an increasingly important advertising medium for companies that want to reach the U.S. Hispanic market.


2005 Wall Street Project

Tuesday, January 11, 2005
New York

Strategies 2005 Business Expo

Tuesday, January 18, 2005
Cerritos, CA

The Next Big Idea: The Future of Branded Entertainment — West

Thursday, January 20, 2005
The Regent Beverly Wilshire (Los Angeles)

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