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Research
Hispanic Purchasing Power Surges to $700 Billion
Hispanic Market Advertising to Exceed $3 Billion by 2005 COMING SOON: U.S. Hispanic Media Markets, 2000-2007 |
HeadlinesNielsen Takes Steps to Gain Broader Hispanic SupportAfter an arduous battle with Spanish-language broadcasters, Nielsen Media Research is finally gaining some acceptance for its new television ratings system.A Foreign-born President? Some Say It's TimeThere are four proposals in Congress to amend the Constitution to permit foreign-born citizens to be president, after a lengthy period of citizenship. Advocates of changing the Constitution say the current provision is out of date and un-American.Attitudes of Hispanics SurveyedHispanics who view themselves as white are more likely to be better educated, earn more, register to vote and vote Republican, according to a national study to be released today on how Hispanics identify racially.Santa Clarita, Calif.-area Group Helps Women Start Their Own Business VenturesA nonprofit organization aimed at helping women and minorities start businesses in the Santa Clarita and Antelope valleys has already attracted dozens of interested entrepreneurs.Examining Roots, Future, Impact of America's DiversityIn his book, "The New Mainstream: How the Multicultural Consumer is Transforming American Business," Guy Garcia describes how a coalition of minorities, who have long felt left out of the cultural mainstream in this country, are now transforming it.Latinos Lead in Surge Among EntrepreneursLatinos, blacks and women increasingly abandoned their jobs to take the leap into self-employment last year, a government study finds.Polls: Hispanic Votes for Bush OverestimatedFewer Hispanics voted for President Bush than first reported, according to various polls. Despite adjustments, Bush still made gains in the Hispanic community, increasing his share by nearly 5 percent.Spanish Writer Sanchez Ferlosio Wins Cervantes PrizeSpanish writer Rafael Sanchez Ferlosio on Thursday was awarded the 2004 Cervantes Prize, the most prestigious in Hispanic literature.Corporate Critic Removed from the Board of CalpersA prominent figure in the corporate governance movement in the United States, Sean Harrigan, the president of Calpers, the largest pension fund in the United States, was voted out of his post on Wednesday.From the current issue of Hispanic Business Magazine...
The Media BoomInvestment and advertising dollars are fueling a new round of growth across the country. But can all of the new players survive?Tapping CapitalA Hispanic Business CEO Roundtable convenes top 2004 EOY finalists and leading financial experts to discuss making capital more readily available to innovative Hispanic companies.
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