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Research
Hispanic TV Advertising up by 74 Percent from '98 to '03
2004 Hispanic Business 500 The Hispanic New York Designated Market Area |
HeadlinesGonzales Appointment Looks CertainWhite House Counsel Alberto Gonzales will get grilled a bit in the Senate over policies on Iraqi prisoners, executive privilege, and the federal death penalty, but he looks certain to become the nation's first Hispanic attorney general.Gonzales Nomination May Signal Shift in Bush StyleGonzales' replacing Ashcroft could signal a dramatic change in style from a brash, hard-line conservative to a soft-spoken team player whose political views are much less clear.Powell Resigns; Three Others LeavingSecretary of State Colin Powell has resigned from the administration, the White House said Monday. No replacement was named, and Powell would stay on the job for the time being.OPINION: Democrats Should Look West for Future CandidateWho will lead the Democrats in 2008? Judging from the growing electoral power of Hispanics, we may see New Mexico Gov. Bill Richardson take that spot.Racial Diversity Slow to Grow in Chicago BoardroomsChicago's boardrooms are becoming somewhat more diverse, according to a report by a corporate group that promotes racial diversity, but area companies are not doing enough to develop minority leaders.STUDY: Hispanics Increase Economic CloutHispanic households across America will sharply increase both their numbers and economic clout over the next 10 years, The Conference Board reported today in a comprehensive new study.Televisa Enters the U.S. MarketEditorial Televisa has bought a majority stake in Hispanic Publishing Group of Coral Gables in a $4 million deal that dovetails with the Mexican media giant's strategy to expand into the U.S. Hispanic marketClear Channel Creates Bilingual 'Hurban/CHR' Format for Hispanic YouthClear Channel Radio today announced it has expanded the reach of Spanish-language programming with the launch of a new format targeted at Hispanic youth 18-24. The first station to adopt the new format is KLOL 101 in Houston, under the guidance of program director Jesse Rios.Creativity Closes the DealCreativity is at the heart of every advertising campaign. But does creativity really sell? Successful small-business ad campaigns should incorporate both creativity and strategy.OPINION: Relax Bank Rules?If the FDIC loosens the requirement of banks having to offer loans to low- and middle-income borrowers, the number of banks required to serve these populations would drop from 1,138 to 227 in New York. In smaller states, it might drop to zero.From the current issue of Hispanic Business Magazine...
Back to the FutureGM's Frank Saucedo finds his muse driven by a 'future retroism' that appeals to old school and new.Contracting SuccessMentorships, business plans, and marketing can pay off in tapping into the procurement process.
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