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The Informant, Volume 4, Issue #95 -- Tuesday, November 2, 2004


Hispanic Market Advertising to Exceed $3 Billion by 2005

Education Ranks as Top Voting Issue

2004 Hispanic Business 500

Create Your Hispanic Business Classified Ad Now!


HispanicBusiness.com LiveChat: Making Your Way to an MBA

Join us on Thursday, November 4, 2004 at 1 p.m.* PT for our upcoming LiveChat: Making Your Way to an MBA.

Dot-Com Business Plan Archive

A new Web portal at the University of Maryland's Robert H. Smith School of Business contains business plans, marketing plans, technical plans, venture presentations, and other business documents from more than 2,000 Internet start-ups.

Doing Business in a Global Economy

Company executives including Christopher Rodrigues, chief executive of Visa International, trade stories on the challenges of doing business in a global economy.

RedWire Network

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Year Established: 1995

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Hispanics May Wind up Tuesday's Big Winners

Regardless of the outcome of Tuesday's election, there is a good chance that one of the big winners will be the growing bloc of Latin American immigrant voters.

Hispanic Groups Fear Voting Challenges

Energized by massive registration drives and predictions that record Hispanic turnout could swing outcomes in key states, leaders of Hispanic advocacy and civil rights groups say their enthusiasm about this year's fractious presidential election is tempered by fears that Latino voters might be singled out for challenges.

Getting With the Program on eBay

Software giant Macromedia (MACR) is setting its sights on small businesses, with a new partnership designed to provide a quick-and-easy way for Web entrepreneurs to dress up their store windows.

Minority Health Insurance Gap Persists

U.S. researchers said a health-insurance gap among Latino, black and white Americans persisted in 2003.

Chicano Studies Name Changing

Chicano, Hispanic, Latino, Mexicano: What's in a name?

Qwest Picks N.M. President

Albuquerque's longtime Hispanic business and community leader Loretta Armenta will become the next president of Qwest New Mexico.

"La Preciosa" Comes To KSJO-FM in San Francisco

On Thursday, KSJO-FM unveiled a new Spanish-language format, "La Preciosa," which will include the only local morning program in the Bay Area, "El Genio Lucas," airing Monday through Saturday from 6:00 a.m. to 11:00 a.m., hosted by Alex Lucas.

Businesses Say St. Paul, Minn., is Not Living Up to Minority-contracting Rule

Minority contracting has been a matter of some contention in St. Paul. The city's former affirmative action officer and minority business development director was fired after alleging that the city's signature development effort, Housing 5000, was ignoring anti-discrimination measures.

Latina TV Star Introduces Home Furniture Line

Last year, Hispanic families planned to spend $7 billion on furniture ... Now you understand why Cristina Saralegui was a star at the International Home Furnishings Market this month.

Wireless Companies Tap Hispanic Music Genres for Ringtones

Wireless companies and record labels see salsa music as the next ring with bling for cellular phones. Both industries are attempting to gain leverage in the Latin ringtone market, offering more merengue as a hook for Hispanic consumers.

Florida Hispanic Agencies Complete Merger

Machado/Garcia-Serra Publicidad (MGSP), a Coral Gables, Fla.-based full-service ad agency, and The IAC Group, an integrated marketing communications agency, have merged to form Machado/Garcia-Serra LLC (MGS).

Cuba Taking Dollar Out of Circulation

President Fidel Castro announced late Monday that transactions in U.S. dollars would be banned from November 8 as a response to "mafia-like" U.S. moves on restricting remittances destined for Cuba.

From the current issue of Hispanic Business Magazine...

Hispanic Business Magazine

Shifting Into High Gear

With billions of dollars at stake, automakers are racing to capture the increasingly influential Hispanic consumer.

Footprint of the Financial Giants

Global conglomerates from Spain, Puerto Rico, and the United States are expanding their reach with an eye toward the Hispanic market.


MALDEF 30th Annual Los Angeles Awards Gala

Friday, November 5, 2004
The Westin Century Plaza Hotel, Los Angeles, CA


Saturday, November 6, 2004
Mountain View Center for the Performing Arts

Houston Career Conference

Thursday, November 11, 2004
Renaissance Houston Hotel Greenway Plaza, 6 Greenway Plaza East, Houston, TX 77046

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California Lottery

The California State Lottery (Lottery) is inviting qualified advertising agencies to submit proposals for a four-year Hispanic market advertising services contract. The Lottery will consider proposals from advertising agencies, and/or partnerships and joint ventures which include an advertising agency and a media buying service. Agencies and joint ventures must, at the time of proposal submission: 1) have a minimum of 2 years experience performing Hispanic market advertising services; 2) have a minimum of $15 million in total account billings for calendar year 2003 of which at least $3 million must be in billings for projects other than media placement; 3) have an office in California; 4) be a legal business entity; and 5) meet the requirements set forth in the RFP. A draft RFP is anticipated to be released in late October 2004 and will be posted on the Lottery’s Web site www.calottery.com or a hard copy may be obtained by calling (916) 323-8078 or FAX (916) 327-1345. AEOE
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