AOL Latino, a Spanish-language version of America Online, breaks its biggest TV ad campaign today. The effort also incorporates radio, event, and viral marketing initiatives in select markets, the company said. Spending was not disclosed.
Family firms account for 80 percent of the world's businesses, and nearly 35 percent of family-controlled businesses, including Ford Motors, Wal-Mart and Anheuser-Busch, are Fortune 500 companies.
Minorities are logging on in greater numbers, making cyberspace a more ethnically diverse place, according to a new study. And blacks and Hispanics increasingly are surfing the Web for their news.
Projections from the Los Angeles-based National Association of Elected Latinos and Appointed Officials, or NALEO, indicate that 6.9 million voters of Hispanic origin will vote in the U.S. presidential election on November 2.
Univisión Communications is suing Nielsen Media Research over its electronic television rating system, charging that the system does not accurately portray Hispanics' viewing habits and that the ensuing ratings could sway advertisers away from the Spanish-language network.
More than 200 business leaders have asked President Bush to reverse a veto threat and support the U.S. Senate's $318 billion highway construction bill.
Democrat John Kerry enjoys a commanding lead over President Bush among Cuban Americans born in the United States and a decided edge among Cubans who arrived in the country after 1980.
Geraldine Ferraro, Joe Lieberman and now - maybe - Bill Richardson.
The entry of big U.S. banks into the business of handling immigrants' remittances of money back home was expected three years ago to produce a financial revolution…So far, the revolution does not seem to have panned out.
Former Vice President Al Gore, who lost the 2000 presidential election by 537 votes in Florida, on Saturday called Miami-Dade County Mayor Alex Penelas "the single most treacherous and dishonest person I dealt with during the campaign anywhere in America."
From the current issue of Hispanic Business Magazine...
To mark the magazine's 25th year, we found three families who faced the challenges of accessing capital, buying a home, building a business, and educating their children – families that form the bedrock of the Hispanic middle class.
Best Federal Workplaces Named...Free Trade Decision...Another Border Issue
Hispanic Business, Inc.
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Santa Barbara, CA 93117