Headlines

ADVERTISING: A Welcome Bull's-Eye -- in Two Languages

Volkswagen's doing it, so is Coca-Cola, and, as the population of U.S.-born Hispanics continues to rise, other advertisers will, too -- use bilingual ads in both Hispanic and general markets -- speakers at a conference said Monday.

How Amazon.com Survived, Thrived and Turned a Profit

Unfettered by the rules of the old economy -- that profits drive stock value -- Amazon.com Inc. was the poster child for the new Internet economy. Unlike many of its e-commerce counterparts, however, Amazon survived.

THE OSCARS: Balseros Documentary Nominated

"Balseros," a documentary about the lives of seven Cubans who were part of the 1994 rafter exodus, was nominated in the category of best documentary.

Venezuelan Cheeses Have Web Following among Immigrants to U.S.

Mixing new technology with nostalgia for Latin America have proved a recipe for growth at year-old Essential Foods, which now sells more than $20,000 a month in cheeses and related products and employs about a dozen people.

For $1,000, You, Too, Can Run in the New Hampshire Primary

You think Al Sharpton is a longshot to win the New Hampshire Democratic Primary on Tuesday night? How about Gerry Dokka of Atlanta?

Hoy Appoints Editorial and Management Execs for Los Angeles Edition

Louis Sito, publisher of Hoy and Tribune Publishing vice president/Hispanic media, today announced that veteran journalist Reynaldo Mena has been appointed editor in chief of Hoy's Los Angeles edition, which will debut in March. Publishing executive Juan Arango has been appointed general manager.

Cuba's Entrepreneurs Come Creeping Back

If you're worried that your business might fail and you'll wind up as a bellhop, hotel maid, or street musician, I have some glass-is-half-full news for you. Such nightmare scenarios may not be as bad as you imagine, especially if the U.S. ever reestablishes relations with Cuba.

Hispanic Leaders Recruited

The Howard Dean campaign's pursuit of prominent Hispanic endorsers in New Mexico started last summer, with the New Mexico campaign coordinator and a local Hispanic business consultant going through their Rolodexes and making calls.

La Agencia de Orcí Breaks New Hispanic Ads For Verizon

La Agencia de Orcí & Asociados launched an original direct response Hispanic advertising campaign for Verizon. The new campaign, which includes two :60 TV spots, one :60 radio spot, and a bilingual direct mail piece, will promote Verizon's International Choice Plan.

How's the Candidates' Spanish? Hard to Say.

In the quadrennial stampede for the White House, President Bush and the gaggle of Democrats seeking to unseat him are pursuing Hispanic voters as never before.

Future Directions in Hispanic Marketing Will be Focus of Miami Conference

Marketing, advertising, entertainment and media leaders will meet in Miami, May 4-5, to examine the latest trends in Hispanic marketing.

From the current issue of Hispanic Business Magazine...

A Melting Pot with Flavor

Convergence of the Hispanic population with mainstream U.S. culture has created a unique, dynamic market for the 21st century.

A Bicultural Bias

Research shows Hispanics succeed in mainstream U.S. society on their own terms.