Headlines
Arnold Schwarzenegger has ended his first five weeks as California's governor with more praise from politicians than he ever got from film critics.
Carolina Bernal, a longtime public relations director at Univision, has been named executive director of the Stanislaus County Hispanic Chamber of Commerce. She is the first woman to hold the post.
While the Internet has begun to revolutionize how political campaigns are waged, the strategic thinking behind television advertising -- especially Hispanic-themed advertising -- has hit a terrible rut. This is especially evident in states like New Mexico, where the Hispanic vote is crucial to campaigns.
A lot of big tech and business news is going to burst on the scene over the next 12 months - yet I'm pretty confident in predicting that when historians look back on next year, they will see 2004 as the Year of the Social Entrepreneur.
Advertisers heard a wake-up call in the 2000 census. The marketplace is multicultural and multilingual. Blacks, Asians, Native Americans and especially Hispanics are changing advertising strategies and refocusing marketing dollars.
American business leaders are rallying to fight a Securities and Exchange Commission proposal that would empower company shareholders.
Any small businessman who has tried to do business with the Federal government, with state and local government, or with the type of Fortune 100 company that operates like a government knows how difficult it is to open the door.
From the current issue of
Hispanic Business Magazine...
Not surprisingly, English-language skills lead to higher income and net worth.
English is the key, both for U.S. Hispanics who aspire to succeed and the marketers who want to appeal to them.
Hispanic Business, Inc.
425 Pine Avenue
Santa Barbara, CA 93117
