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Wednesday, July 30, 2003

Volume 4, Issue 30

In the news this week...

Sony Appoints New Regional Ad Sales Director
Walter Rodriguez has been named Regional Director Advertising Sales, Sony Pictures Television International.

GM Signs Latin Vox Communications' C/I Hispana
C/I Hispana was tapped to provide integrated public relations support to GM's Communications and Center of Expertise on Diversity and Growth Markets teams.

Fewer Voters Adopt Democratic Label
The Democratic Party is approaching the 2004 elections in its weakest position since Franklin Roosevelt forged the enduring Democratic coalition 70 years ago, a prominent pollster said Monday.

Director Comes Home to Boost Hispanic Clout
Deana Romero, who speaks Spanish and English fluently, is home in Colorado, working to increase chamber membership and tap the Hispanic market, whose buying power has become a formidable force.

They Sold Stocks, And Lived to Regret It
From the second quarter of 2002 until the first quarter of 2003, domestic stock funds lost $90 billion from investors pulling out their money, according to Banc of America Securities.

Telemundo to Air Reality Dating Show
A single mother in search of love will be featured on a reality dating show that reflects Hispanic culture, Telemundo executives said Friday.

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The Struggle Between Hispanics and TV
On the surface, the numbers sound impressive. This fall, network TV will feature three Hispanic-centered shows: The Ortegas; character actor Luis Guzman's Luis on Fox; and comic George Lopez's self-titled ABC sitcom.

Hispanics, Blacks Gain in Houston Schools' Construction Management Contracts
In a stark departure from local business as usual, HISD has awarded a lucrative construction management contract to an entirely minority-owned joint venture to kick off its latest multimillion-dollar building program.

Minority Alliance Contract in Portland, Ore., Draws National Attention
Ever since the city awarded its $4.35 million, five-year downtown parking garage management contract to an alliance of minority business associations, Roy Jay has been hearing from business people all over the country.

Girl Scouts Reach Out to Hispanic Community
Girl Scouts just aren't about the cookies anymore. The organization's national Latina convention in Oak Brook this week demonstrated the group does have more pressing concerns than Thin Mint sales.

Hispanic Voters Hold Key to 2004, Gov. Says
Gov. Bill Richardson has long called Hispanics a "sleeping giant" with the potential to alter the national political landscape.

Packing a Marketing Punch
Rolando Arellano -- Fernando Vargas' co-manager -- believes the boxer's charisma and fan appeal make him an ideal candidate to become a vehicle by which corporate America can reach the much coveted Hispanic market.

From the current issue of

Hispanic Business magazine

The French Connection
Sol Trujillo, the new CEO of wireless giant Orange Inc., shares his plan to revamp the worldwide cell phone industry.

Interview Transcript: Sol Trujillo
Hispanic Business Magazine speaks with Sol Trujillo regarding his recent appointment as CEO of France Telecom's Orange wirlesss unit, as well as his career and the emergence of Hispanic executives on the global business stage.

Hispanic Business Magazine

Got Debt? Eliminate It!
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Visit our other sites!

HBEvents.com provides the most up-to-date information on Hispanic Business Inc. educational services and events, including the Hispanic Business Magazine Entrepreneur of the Year.

HispanTelligence.com contains quantitative data and a qualitative analysis on the U.S. Hispanic market. It allows researchers and business planners to access data on the Hispanic market.

HireDiversity.com, the recruiting branch of the family, offers an efficient place for minority job-seekers and diversity-minded employers to meet. The site also offers an array of diversity news.

SuperOnda.com is the site of the sister magazine of HISPANIC BUSINESS. It aims at passing along the Hispanic heritage of success to the next generation of young Hispanics. The site features a list of the best schools for Hispanic students, career development resources, musical and entertainment reports and much more.

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