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Friday, May 25, 2001

Volume 2 Issue 21

Trivia question this week:

What percentage of U.S. Hispanics ages 25 to 29 held a bachelor's degree in 1998, according to the Hispanic Scholarship Fund?

Hint: features a story on Hispanics' graduation rates.

Send your answer to for a chance to win a free one-year subscription to HISPANIC BUSINESS magazine. The first correct answer wins. Congratulations to last week's winner: Oscar Salas.

American Express

In the news this week…

Coalition Decries Lack of Diversity on TV
Failure to reflect U.S. racial diversity on U.S. television screens led the Multiethnic Coalition to threaten to use force to achieve what words have failed to do. Future measures are still to be determined, but experts predict that they could range from economic boycott through racial arguments.

HSF to Boost the Number of Hispanic College Grads
Doubling the college graduation rates of Hispanics by 2010 could give a $13 billion boost to the U.S. economy, says a scholarship organization set on that goal.

HTVN Faces Nasdaq Delisting
Hispanic Television Network received a Nasdaq Staff Determination Letter this week saying the company is now subject to delisting from the Nasdaq National/Small Cap Market because it does not comply with the net tangible asset and minimum bid price.

Senate Passes Tax Bill Aimed at Aiding Small Businesses
With a bipartisan majority of 62-38, the U.S. Senate this week passed a $1.3-trillion tax reduction bill, which includes full elimination of the death tax by the year 2011. The bill also includes a gradual increase in the unified credit providing more immediate tax relief for America's small businesses.

Hispanics Stump for Success
The number of Hispanic companies has surged to more than 1.1 million (four times the number 2 decades ago). HISPANIC BUSINESS® magazine's annual list of the 500 largest companies reflects how the Hispanic sector has become bigger and more diverse.

Greenspan Warns of Continued Weakness, New Rate Cut
U.S. Federal Reserve Chairman Alan Greenspan this week warned that U.S. economic weakness was likely to continue in the near term and signaled a willingness to approve additional interest rate cuts.

U.S., Mexico to Honor Artist with Postage Stamp
Frida Kahlo, the world-renown Mexican artist best known for her striking self-portraits, will be honored by the U.S. Postal Service next month with the issuance of the Frida Kahlo commemorative stamp on June 21 in Phoenix, Arizona. Kahlo is the first Hispanic woman to be honored with a U.S. postage stamp.

Media Experts to Select Top 100 Hispanic Journalists
Six national experts on Hispanic media accepted the responsibility of selecting the top 100 Hispanic journalists in the United States for the Hispanic Media 100 gala, to be held in Miami later this year. These judges will also choose the members of the recently established Hispanic Media Ring of Honor, a celebration of those pioneers who paved the way for today's Spanish-language journalists.

L.A. Mayoral Candidates to Debate in Spanish
Los Angeles City Attorney James K. Hahn and Former Speaker Antonio Villaraigosa will participate in a Spanish-language live televised debate, Voces del Pueblo 2001 (Voices of the People 2001). The forum will take place on May 29 in Los Angeles.

San Antonio's Ed Garza Compared to Famed Leader
When Ed Garza is sworn in as San Antonio mayor on June 1, he will be, at age 32, the city's youngest-ever leader. Garza will only be the second Hispanic to hold the office in modern times.

Attention job seekers!

Check out the Hispanic Business Career Center, created in partnership with To connect, go to: and begin taking advantage of the career advancement opportunities that we provide. There are nearly 200,000 jobs and over 9,000 hiring companies to search through, plus interviewing tips, a salary calculator and much more.

Articles from HISPANIC BUSINESS magazine:
Hispanic Business magazine

Funding a Franchise Startup
With a success rate averaging 95 percent, franchising can be a lucrative option for Hispanic executives who want to go into business for themselves. Former banker Ernie Sandoval, for example, has seen his McDonald’s franchise grow into a HISPANIC BUSINESS® 500 company, with 10 restaurants in San Diego.

Hispanics Poised to Become the Next Big Thing in Franchising
After years of working in the corporate sector, Fernando Otero decided to strike out on his own. Then came a really tough decision: what to do next. “Franchising actually was almost an accident,” says Mr. Otero, of Davie, Florida.

Event Announcement

Event Announcement

Multiply Your Profits From The Hispanic Market Boom Through Sophisticated Customer Relationship Strategies
Cutting-edge U.S. Hispanic Marketing & Customer Relationship Strategies conference in L.A. on July 19-20, 2001. Blockbuster clients on speaker roster include American Honda, Great Circle Family Foods (Krispy Kreme), Bank One, Capital One, Allstate, Target Stores, Macy’s West, Royal Caribbean International, Procter & Gamble, Gateway, you name it. Insightful application of Census 2000 data by Carlos Santiago and Featured workshop by veteran Isabel M. Valdes. Conference agenda includes several top-of-the line experts on CRM, E-Marketing, Datamining... Hispanic Business to make a presentation on Reaching Hispanic Businesses and entrepreneurs, a booming segment within the Hispanic market. Reserve your spot today for it's a sure sell out. Contact or visit our Web site. Call 1-888-666-7030.

Visit our other sites! contains quantitative data and a qualitative analysis on the U.S. Hispanic market. It allows researchers and business planners to access data on the Hispanic market., the recruiting branch of the family, offers an efficient place for minority job-seekers and diversity-minded employers to meet. The site also offers an array of diversity news. is the site of the sister magazine of HISPANIC BUSINESS. It aims at passing along the Hispanic heritage of success to the next generation of young Hispanics. The site features a list of the best schools for Hispanic students, career development resources, musical and entertainment reports and much more.

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