Hispanic Business Magazine

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Thursday, June 21, 2001

Volume 2 Issue 25

Congratulations to last week's trivia winners: Pilar, Helen, and Michael. They have won a free one-year subscription to HISPANIC BUSINESS magazine.

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In the news this week…

'La Ola Latina' to Show Value of U.S. Hispanic Market
Grupo Samba, a Dallas-based marketing firm specializing in the U.S. Hispanic and Latin American markets, announced yesterday the launch of what they believe is an unprecedented approach to establishing the value of marketing to the U.S. Hispanic market.

Microsoft and Telmex to Acquire Yupi Internet
T1msn, a joint venture between Microsoft Corp. and Telmex, today announced the launch of its Spanish-language portal for the U.S. Hispanic market, with the announcement of plans to acquire Yupi Internet Inc., a leading portfolio of Spanish-language Internet sites.

Firms Take Stock of Surge in Hispanics
H&R Block is a familiar name among most Hoosiers. They're the tax people. But as more Hispanics move to Indiana, H&R Block faces an emerging market in which its name means nothing.

The Bravo Group Wins 2001 Gold Effie Award
The Bravo Group and Kang & Lee Advertising, both of which are multicultural consulting and communications agencies, were the recipients of 2001 Gold Effie Awards from the American Marketing Association (AMA) in New York. Their campaign -- "Census 2000. This Is Your Future. Don't Leave It Blank" -- won in the category of government/institutional advertising.

Latin Grammy Awards Ceremony to Bring $35 Million to Miami
The second Latin Grammy awards ceremony, scheduled for Sept. 11 in Miami, will pump $35 million into the South Florida economy, promoters said.

Latin Music Sales Lose the Beat
Latin music isn't livin' la vida loca these days. The genre has taken a downturn in the past year and a half, with U.S. Latin shipments dropping 7 percent in 2000, according to the Recording Industry Association of America.

U.S. Internet Firms Control Mexican Market
Large U.S. media and Internet companies have extended their dominance of the Mexican market, according to an audience rating report released Thursday by Nielsen/NetRatings.

Compaq Computers Now Sold with Spanish-Language Software
As part of a new marketing strategy designed to make it easier for Spanish-speakers to buy and use computers, Compaq recently began selling its Presario 5000T computer with software in Spanish.

New Law Seeks Hispanic Representation on Arkansas School Boards
A new law that goes into effect this week will change the meager Hispanic representation on Arkansas school boards, school officials predict. The law requires that school districts reflect students' ethnic diversity on their school boards, a requirement that will force a change in the process of electing new board members.

Attention HR Recruiters!

Find bilingual professionals with a job posting on the Hispanic Business Career Center. Click here for more information.

Articles from HISPANIC BUSINESS magazine:
Hispanic Business magazine

Financiers Find Their Niche
June 2001 - In an age of mega-banks, small institutions prosper by catering to their local customer base.

Roll Call of the Entrepreneurs
June 2001 - Results from the 1997 Economic Census paint a portrait of the dynamic U.S. Hispanic economy.

Event Announcement

Event Announcement

Multiply Your Profits From The Hispanic Market Boom Through Sophisticated Customer Relationship Strategies
Cutting-edge U.S. Hispanic Marketing & Customer Relationship Strategies conference in L.A. on July 19-20, 2001. Blockbuster clients on speaker roster include American Honda, Great Circle Family Foods (Krispy Kreme), Bank One, Capital One, Allstate, Target Stores, Macy’s West, Royal Caribbean International, Procter & Gamble, Gateway, you name it. Insightful application of Census 2000 data by Carlos Santiago and Featured workshop by veteran Isabel M. Valdes. Conference agenda includes several top-of-the line experts on CRM, E-Marketing, Datamining... Hispanic Business to make a presentation on Reaching Hispanic Businesses and entrepreneurs, a booming segment within the Hispanic market. Reserve your spot today for it's a sure sell out. Contact rranganathan@srinstitute.com or visit our Web site at http://www.srinstitute.com/cm353. Call 1-888-666-8514.

Visit our other sites!

HispanTelligence.com contains quantitative data and a qualitative analysis on the U.S. Hispanic market. It allows researchers and business planners to access data on the Hispanic market.

HireDiversity.com, the recruiting branch of the family, offers an efficient place for minority job-seekers and diversity-minded employers to meet. The site also offers an array of diversity news.

SuperOnda.com is the site of the sister magazine of HISPANIC BUSINESS. It aims at passing along the Hispanic heritage of success to the next generation of young Hispanics. The site features a list of the best schools for Hispanic students, career development resources, musical and entertainment reports and much more.

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