Hispanic Business Magazine

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Thursday, June 28, 2001

Volume 2 Issue 26

Message from Our Sponsor:
American Express Technologies

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A charge card with an embedded smart chip? An online wallet? Where do they get these ideas? A variety of viewpoints, a plethora of perspectives - that's where. American Express Technologies drives the success of the world's premier financial services company. But it's the diversity of our workforce that drives American Express Technologies. Join us. AmericanExpress.

In the news this week…

White House Defends Its Commitment to Ethnic Diversity
The White House on Tuesday rejected a study saying that minorities are underrepresented in the federal government and restated its commitment to promoting ethnic diversity in the federal government.

Hispanic Journalists Put Issues in Spotlight
U.S.-Mexican relations and racial profiling are among the issues taking center stage this week as 1,000 Hispanic journalists convene in Phoenix. The 19th annual National Association of Hispanic Journalists convention, titled "Our Time Is Now: Imágenes y Voces de Nuestro Tiempo," opened Wednesday and wraps up Saturday.

D.C. Circuit Nominee Confounds Labels and Splits Hispanic Community
Nominated by President George W. Bush for a seat on the U.S. Circuit Court of Appeals for the D.C. Circuit, Miguel Estrada employs an approach to the law that is clearly conservative. But a close examination of his record and career belie his portrayal by some interest groups as a right-wing ideologue.

NAHJ and Knight-Ridder to Release Resource Guide for Reporters on Covering Latino Community
With the 2000 Census reporting that the U.S. Hispanic population now numbers close to 40 million, the National Association of Hispanic Journalists released its first-ever resource guide June 21 to assist journalists in covering the nation's diverse Latino population.

TV Azteca to Compete With Univision for U.S. Hispanic Viewers
Mexico's Television Azteca has formed Azteca America Incorporated to broadcast programming into the United States beginning in August. Azteca America will compete with Televisa's Univision network for the nation's Hispanic viewers.

Investor Optimism Sinks to Four-Year Low
Investor optimism slipped in June to a four-year low as investors expressed concerns over the current energy situation and its impact on the U.S. economy, according to the Index of Investor Optimism, a joint effort of UBS PaineWebber Inc. and the Gallup Organization.

Report: Internet Spending to Triple
Internet spending will triple in the coming years, despite the collapsing dot-com sector, a high-tech consultancy reported Monday.

New View of Cultural Knowledge Can Change Business Focus
How can firms understand and appreciate culture without overemphasizing or stereotyping it? Six years of research conducted by a Stanford faculty member sheds new light on this question and uncovers how traditional ways of studying cultural influence have led to misconceptions among management and marketing researchers.

Mexican and Brazilian Firms Continue to Top Latin America List
Companies from Brazil and Mexico continued to head the list of "the top 100 companies publicly traded in Latin America," according to the Miami-based Latin Trade magazine.

Microsoft Web Venture Will Target Hispanic Users
Microsoft's MSN, the second-biggest U.S. Web service, yesterday said its Internet venture with Telefonos de Mexico SA has agreed to buy closely held Spanish- language Web network Yupi Internet Inc. to target Hispanic users.

Attention HR Recruiters!

Find bilingual professionals with a job posting on the Hispanic Business Career Center. Click here for more information.

Articles from HISPANIC BUSINESS magazine:
Hispanic Business magazine

Pro-Business or Big Business?
June 2001 - Small companies will help pay for tax breaks through program cuts and new fees.

Working to Close the Digital Divide
June 2001 - Minority communities are vitally important to the nation’s high-tech sector, underscoring the need to improve education and mentoring opportunities in those communities. Those were the prevailing messages when representatives from the technology and telecommunications industries gathered to assess Silicon Valley’s diversity efforts.

Event Announcement

Event Announcement

Multiply Your Profits From The Hispanic Market Boom Through Sophisticated Customer Relationship Strategies
Cutting-edge U.S. Hispanic Marketing & Customer Relationship Strategies conference in L.A. on July 19-20, 2001. Blockbuster clients on speaker roster include American Honda, Great Circle Family Foods (Krispy Kreme), Bank One, Capital One, Allstate, Target Stores, Macy’s West, Royal Caribbean International, Procter & Gamble, Gateway, you name it. Insightful application of Census 2000 data by Carlos Santiago and Featured workshop by veteran Isabel M. Valdes. Conference agenda includes several top-of-the line experts on CRM, E-Marketing, Datamining... Hispanic Business to make a presentation on Reaching Hispanic Businesses and entrepreneurs, a booming segment within the Hispanic market. Reserve your spot today for it's a sure sell out. Contact rranganathan@srinstitute.com or visit our Web site at http://www.srinstitute.com/cm353. Call 1-888-666-8514.

Visit our other sites!

HispanTelligence.com contains quantitative data and a qualitative analysis on the U.S. Hispanic market. It allows researchers and business planners to access data on the Hispanic market.

HireDiversity.com, the recruiting branch of the family, offers an efficient place for minority job-seekers and diversity-minded employers to meet. The site also offers an array of diversity news.

SuperOnda.com is the site of the sister magazine of HISPANIC BUSINESS. It aims at passing along the Hispanic heritage of success to the next generation of young Hispanics. The site features a list of the best schools for Hispanic students, career development resources, musical and entertainment reports and much more.

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