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Thursday, February 28, 2002

Volume 3 Issue 9


Hispanic Business Magazine

In the news this week...


Spanish Firms Spotlight the U.S. Hispanic Market
A recent debate in Madrid brought together a panel of experts who looked at the relationship of Spanish firms to the Hispanic market abroad, the buying power of which is calculated to amount to some $500 billion.

Los Angeles Faces Prolonged Recession
Los Angeles County, which is home to the country's largest Hispanic community, is facing a longer recession than the rest of the country, UCLA economists said in a report to Mayor James Hahn.

Senator Calls on SBA to Create New Budget
Sen. John F. Kerry (D-Mass.), Chairman of the Committee on Small Business and Entrepreneurship, today called on the Small Business Administration to produce a new budget that meets the needs of small businesses during tough economic times.

Davis Campaign Targets California Hispanics
California Gov. Gray Davis on Friday took his reelection campaign to Hispanic voters with a new Spanish-language advertising campaign dubbed Amistad, or "Friendship."

Hispanics File Class-Action Lawsuit Against Forest Service
Hispanics who believe they have been discriminated against by the U.S. Forest Service can sign on as plaintiffs for the first Hispanic class-action suit against the agency, attorney Dennis Montoya said on Monday.

Has the Latino Faith Shift Aided Bush?
The conversion of many Hispanics to evangelicalism has contributed significantly to their support for president George W. Bush, a Protestant Latino church leader told United Press International Tuesday.

Zapanta Appointed to Advisory Committee on Minority Veterans
Al Zapanta, president of the U.S.-Mexico Chamber of Commerce, has been appointed to a 19-member panel which advises Secretary of Veterans Affairs Anthony J. Principi on issues affecting minority veterans.

Barreto, McAuliffe to Speak at NAHP Convention
Hector Barreto and Terence McAuliffe will be keynote speakers at the National Association of Hispanic Publications' annual convention in Dallas next month.

National Minority Business Council Honors SBC
The National Minority Business Council, Inc. (NMBC) has given SBC its esteemed Outstanding Corporate Support Award, which recognizes companies that have the best track records for doing business with small, minority-, and women-owned businesses.

Hewlett-Packard Launches Campaign in Spanish
Hewlett-Packard has unveiled a new campaign in Spanish, targeted to the 1.2 million Hispanic micro businesses in the U.S.

Texas Entrepreneurs Discuss Impact of Policy Change on Minorities
Minority contractors might have to fight harder for federal work if the U.S. Small Business Administration changes its policy in giving priority to these firms.


Event Announcement

According to the U.S Census, Hispanics will surpass African-Americans as the nation’s largest minority group. In addition, buying power has been increasing among Hispanic consumers to almost $650 billion. Find out how your company can increase sales in this lucrative marketplace at World Research Group’s Food and Beverages for the Hispanic Consumer: Successful Product Development, Packaging and Targeting the Rapidly Expanding Hispanic Market Segment. Don’t miss this event on April 16-17, 2002! Hear case studies, analyses and industry insights from the following experts: Nestle USA, Dr. Pepper/Seven-Up, General Mills, Hispanic Business, Corona Extra Beer, National Pork Board and more! To register or for more information, please visit http://www.hispanicbusiness.com/clickad.asp?id=654;or call Liz Smith at 212-869-7231 x21.



Editor selections from the current issue of
HISPANIC BUSINESS magazine...

Hispanic Business magazine


From Barracks to Boardroom
For young Hispanics intent on getting a jump on career training, military service is an attractive option.


Visit our other sites!

HispanTelligence.com contains quantitative data and a qualitative analysis on the U.S. Hispanic market. It allows researchers and business planners to access data on the Hispanic market.

HBEvents.com provides information, coverage, and registration services for Hispanic Business Inc. events and educational services including the Hispanic Business magazine Entrepreneur of the Year.

HireDiversity.com, the recruiting branch of the family, offers an efficient place for minority job-seekers and diversity-minded employers to meet. The site also offers an array of diversity news.

SuperOnda.com is the site of the sister magazine of HISPANIC BUSINESS. It aims at passing along the Hispanic heritage of success to the next generation of young Hispanics. The site features a list of the best schools for Hispanic students, career development resources, musical and entertainment reports and much more.


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