It's no surprise that Microsoft Corp. is attending this year's Consumer Electronics Show (CES), and that the computing powerhouse is making some big announcements at the nation's preeminent technology showcase. Despite the whirlwind environment, Jose Pinero, Microsoft's director of diversity marketing and communications, took some time to chat with HispanicBusiness.com. Among they key points we learned from the conversation: Microsoft's approach to reaching U.S. Hispanics mirrors its new position on entertainment media: it's all about choice.

Hispanics are now the largest ethnic minority in the United States and during the past decade, U.S. Hispanic purchasing power has rapidly increased. This report takes an in depth look at how today's Hispanic Economy is transitioning into an economic power in the U.S. Click here for the executive summary and table of contents!

Troubled by her low chemistry grades, Lydia Villa-Komaroff turned to her adviser at the University of Washington for some career direction. He turned to her said, "of course you are doing badly. Don't you know that women don't do well in chemistry?" That misguided advice only served to motivate the New Mexico native into becoming one of the country's foremost and influential scientists. Hispanic Business recently honored Ms. Villa-Komaroff with a Lifetime Achievement Award.