New Ratings Methods May Benefit Spanish-Language Broadcasters
The Los Angeles Times reported on a new television ratings system, with potential benefits for Spanish-language broadcasters. Nielsen Media Research is close to unveiling a new system for surveying Spanish-speaking homes that could result in higher ratings numbers for Spanish-language broadcasters, in turn justifying higher ad rates. The news came during presentations to media buyers in New York with executives from Univision Communications Inc. and Telemundo Communications Group, the country's largest Spanish-language broadcasters.
Banks Reach Out to Immigrants
American financial institutions are increasingly focusing on what many see as a potential growth opportunity: newly arrived immigrants.
Hispanic Auto Dealer Receives Award
Franchise lauded for using technology to turn around a failing business.
CPI Rises 0.5 Percent
Labor Department officials said Wednesday the all-urban Consumer Price Index, a key indicator of inflation, rose for the fourth consecutive month in April.
Bill Seeks to Expedite Border Crossing
U.S. Rep. Silvestre Reyes(D-TX) has introduced a bill aimed at expediting passenger and business traffic at international border crossings.
Minority Special Agents Seek Unified Class Action
Black and Hispanic Federal Special Agents, both with pending discrimination class actions against the Department of Treasury, announced that they are seeking to consildate their suits.
Spanish Use on the Rise in U.S.
Spanish has become the second most commonly spoken language in the United States, which ranks fifth among the world's Spanish-speaking countries.
U.S. Publishers Opening Up to Spanish Book Market
Major U.S. publishing houses are beginning to target the booming U.S. Hispanic population with Spanish-language titles, previously the domain of niche publishers and overseas suppliers.
Smart Segmentation Key to Hispanic Market, Says Expert
Chrysanthe Georges, president of Adelante Hispanic Marketing, speaking at the annual Directo Days conference, shared views on targeting Hispanic customers through "smart segmentation."
Hispanic Caucus Joins HACR Board
The Hispanic Association on Corporate Responsibility (HACR) today announced the Congressional Hispanic Caucus Institute as a new member of the HACR coalition.
Dialtone’s Unlikely Arc
Alvaro Albarracin’s company is that rarest of creatures – a successful Internet startup.
Bordering on Progress
Balancing security and the desire for expanded trade is an increasingly tall order for Mexican and U.S. officials.
HBEvents.com provides the most up-to-date information on Hispanic Business Inc. educational services and events, including the Hispanic Business Magazine Entrepreneur of the Year.
HispanTelligence.com contains quantitative data and a qualitative analysis on the U.S. Hispanic market. It allows researchers and business planners to access data on the Hispanic market.
HireDiversity.com, the recruiting branch of the family, offers an efficient place for minority job-seekers and diversity-minded employers to meet. The site also offers an array of diversity news.
SuperOnda.com is the site of the sister magazine of HISPANIC BUSINESS
If this newsletter was passed on to you, and you want to
subscribe, please register here:
To unsubscribe, go to:
http://hbinc.com/u4hb.asp, then enter your email and hit "Unsubscribe."
If you wish to change the email address where you receive this newsletter, unsubscribe your current address and subscribe the new one.