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Friday, August 23, 2002

Volume 3, Issue 25

Minority Business Development Agency

In the news this week...

Hispanic Marketing Echoes Buying Power
The buying power of Hispanics is rising, prompting marketers to change their ways. Advertisers are going beyond the traditional foods and services marketed to Hispanics, and are creating ad campaigns to sell higher-dollar products.

U.S. Hispanics Lack National Leader, Poll Shows
Hispanics are so short of national leaders in the United States that they named Mexican President Vicente Fox as their most admired Latino political leader, a new survey revealed.

Denver Hispanic Company Lands Major U.S. Defense Contract

Integrated Information Technologies Corporation (IITC), an aerospace defense technology firm, announced Thursday that it was selected as part of a team that will service the U.S. Air Force's communication satellites -- a business worth $43 million annually.

Poll Reveals Hispanics' Political Views
The New Democrat Network/Congressman Bob Menendez Poll interviewed 800 registered Latino voters nationally in May of 2002. It is the first ever study to attempt to identify the ideological preference of the Hispanic electorate.

Interview with Rep. Nydia Velazquez
A Conversation with New York 12th District Congresswoman Nydia M. Velazquez, Ranking Democrat, House Committee on Small Business.

Poll: No Party Has Lock on Hispanic Vote
This election year neither party has a lock on Hispanics, who strongly support the job President Bush is doing, according to a poll released Tuesday.

U.S. Hispanic Literature "Rescued"
More than 18,000 books written by Latinos in the United States in the century prior to 1960 have been salvaged as part of an ambitious project to compile and conserve Hispanic literature

Showtime Selects Winners of 'Latino Filmmaker Showcase'
Showtime has announced that Gustavo Mercado is the $30,000 prizewinner of the third annual "Latino Filmmaker Showcase."

Study Says Hispanic Viewers Watch More TV
Hispanics watch more television than the population at large, according to a new study of viewing habits.

Sponsored Announcement: Toyota Supplier Event Defines Opportunity
Toyota Opportunity Exchange, scheduled for November 13, in Cincinnati, Ohio, gives minority business enterprises a chance to do business with Toyota's Tier I suppliers.

Dow Scientist Wins National Hispanic Award
Awards honor the nation's most successful Hispanic engineers and scientists.

Hispanics Drop Ford Bias Suit
An Illinois lawsuit alleging that Ford Motor Credit Co. discriminates against Hispanic car buyers has been dismissed, an attorney for the plaintiffs confirmed Thursday.

U.S. Postal Service

From the current issue of

Hispanic Business magazine

A Peek Inside a Public Organization
A financial analysis of the USHCC finds questionable controls and accountability.

Has the Divide Closed?
With computer use among U.S. Hispanics on the rise, experts debate whether a digital divide still exists.

Visit our other sites!

HBEvents.com provides the most up-to-date information on Hispanic Business Inc. educational services and events, including the Hispanic Business Magazine Entrepreneur of the Year.

HispanTelligence.com contains quantitative data and a qualitative analysis on the U.S. Hispanic market. It allows researchers and business planners to access data on the Hispanic market.

HireDiversity.com, the recruiting branch of the family, offers an efficient place for minority job-seekers and diversity-minded employers to meet. The site also offers an array of diversity news.

SuperOnda.com is the site of the sister magazine of HISPANIC BUSINESS. It aims at passing along the Hispanic heritage of success to the next generation of young Hispanics. The site features a list of the best schools for Hispanic students, career development resources, musical and entertainment reports and much more.

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