As ethnic groups grow in numbers and economic spending follows suit, the ski industry looks to broaden outreach to Hispanics, blacks and other minorities to generate interest and income.

New Study Reveals The "Right Spend" For Hispanic Market
"The Right Spend: Setting Your Budgets to Best Reach the U.S. Hispanic Market" is the first-ever analysis of appropriate marketing and business spending by product categories. It provides a guide for corporations as they develop their total, national and regional business and marketing budget allocations.

Hispanic Advertising Shines At Ad Age's 4th Annual Hispanic Creative Advertising Awards
The Vidal Partnership tops awards list with recognition for TV, radio and print work. Close behind were Dieste Harmel & Partners, Dallas, and Zubi Advertising, Miami, with four and three awards, respectively.

Support for Cuban Embargo Continues
A national telephone survey of 1,200 American adults finds widespread support for the Bush administration's position of continuing the Cuban embargo until the Castro regime honors human rights, releases political prisoners and holds free and fair elections.

Making It! Receives Multi-Ethnic Media Award
"Making It!" cameras have taken viewers into more than 800 businesses created by minority men and women. Their "Making It! Minority Success Stories" will be honored at the 4th Annual New California Media Awards and Banquet on September 17, 2002.

Hispanic Women Lead in Minority Ownership
With an estimated 1.2 million businesses owned by women of color in the United States, Hispanic females lead the parade of a growing number of businesses owned by minority women, according to a study by the Center for Women's Business Research.

O'Neill Says U.S. on Bumpy Road to Recovery
The U.S. economy is on a bumpy road to recovery with growth set to hit 3.0-to-3.5 percent in the fourth quarter, Treasury Secretary Paul O'Neill said Monday.

Negocios Bloomberg to Offer Special Series 'Todo En Familia'
Negocios Bloomberg, the only nationally syndicated Spanish-language radio business report, has produced a special radio series profiling family-owned businesses to celebrate Hispanic Heritage Month.

SBA Launches New Spanish-Language Web Site For Small Businesses
Hispanic-owned businesses employ nearly two million people and contribute more that $200 billion annually to the U.S. economy. The SBA site is now available to help current and aspiring owners to start and grow their businesses successfully.

Telemundo Launches New Public Affairs Show "Enfoque"
José Díaz-Balart hosts first ever Spanish-language public affairs program, exploring government and public affairs issues affecting Hispanics in the United States and around the world.

Georgia Elects State's First Hispanic Senator
One of only two Hispanics who reached the runoffs, Sam Zamarripa, a Democratic senatorial candidate for Georgia's District 36, on Tuesday became the first Hispanic senator in the state's history. He hopes to bridge gaps between the Hispanic and black communities in his district.

From the current issue of
HISPANIC BUSINESS magazine...

Agendas Cross In USHCC Boardroom
At this month’s board meeting, the troubled U.S. Hispanic Chamber of Commerce will choose a chairman – and a new direction for the organization.

2002 Hispanic Business Nonprofit 25: Capital Crunch
September 11 shifted funds from community development to emergency response. Who’ll pick up the slack?

Visit our other sites!

HBEvents.com provides the most up-to-date information on Hispanic Business Inc. educational services and events, including the Hispanic Business Magazine Entrepreneur of the Year.

HispanTelligence.com contains quantitative data and a qualitative analysis on the U.S. Hispanic market. It allows researchers and business planners to access data on the Hispanic market.

HireDiversity.com, the recruiting branch of the family, offers an efficient place for minority job-seekers and diversity-minded employers to meet. The site also offers an array of diversity news.

SuperOnda.com is the site of the sister magazine of HISPANIC BUSINESS. It aims at passing along the Hispanic heritage of success to the next generation of young Hispanics. The site features a list of the best schools for Hispanic students, career development resources, musical and entertainment reports and much more.

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