Advertisers Covet Hispanic Dollars
According to a new survey done by the Association of National Advertisers (ANA), 72 percent of advertisers are now specifically targeting the multicultural marketplace. It also indicates marketers are being most aggressive about going after Hispanic dollars.
Adapting for Success
A year and a half ago, as boom times turned bad in the computer industry, David and Rick Cantu realized they were running a company for all seasons.
Businesses Target Hispanics Through Focus Groups
Companies are producing new products, sponsoring Hispanic community events and bringing popular brands from Latin America to U.S. store shelves.
CrossGen Comics Teams up With Yahoo! en Espaņol
Spanish-language versions of CrossGen Comics will be featured on the Yahoo! en espaņol Internet portal aimed at U.S. Hispanic and Latin American audiences.
ADA To Establish Minority Professional Leadership Institute
The ADA's governing body approved funding for the establishment of a Minority Professional Leadership Institute in 2003.
Uncertainty Drives Fed Rate Cut
The Federal Reserve applied shock therapy to the sluggish U.S. economy Wednesday, cutting its benchmark short-term interest rate by half a percentage point to 1.25 percent.
For The Renaissance Driver
Top cars on the Hispanic Business Buyer Satisfaction Survey reflect the varied tastes of CEOs
Setting Sights On the Hispanic Buyer
For years, automakers ignored the Hispanic automotive consumer. But competition can change things.
HBEvents.com provides the most up-to-date information on Hispanic Business Inc. educational services and events, including the Hispanic Business Magazine Entrepreneur of the Year.
HispanTelligence.com contains quantitative data and a qualitative analysis on the U.S. Hispanic market. It allows researchers and business planners to access data on the Hispanic market.
HireDiversity.com, the recruiting branch of the family, offers an efficient place for minority job-seekers and diversity-minded employers to meet. The site also offers an array of diversity news.
SuperOnda.com is the site of the sister magazine of HISPANIC BUSINESS
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