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Wednesday, November 13, 2002

Volume 3, Issue 35


Hispanic Business Magazine

In the news this week...


Advertisers Covet Hispanic Dollars
According to a new survey done by the Association of National Advertisers (ANA), 72 percent of advertisers are now specifically targeting the multicultural marketplace. It also indicates marketers are being most aggressive about going after Hispanic dollars.

Adapting for Success
A year and a half ago, as boom times turned bad in the computer industry, David and Rick Cantu realized they were running a company for all seasons.

Businesses Target Hispanics Through Focus Groups
Companies are producing new products, sponsoring Hispanic community events and bringing popular brands from Latin America to U.S. store shelves.

CrossGen Comics Teams up With Yahoo! en Espaņol
Spanish-language versions of CrossGen Comics will be featured on the Yahoo! en espaņol Internet portal aimed at U.S. Hispanic and Latin American audiences.

ADA To Establish Minority Professional Leadership Institute
The ADA's governing body approved funding for the establishment of a Minority Professional Leadership Institute in 2003.

Uncertainty Drives Fed Rate Cut
The Federal Reserve applied shock therapy to the sluggish U.S. economy Wednesday, cutting its benchmark short-term interest rate by half a percentage point to 1.25 percent.

HireDiversity.com

U.S. SBA Seeks Business Award Nominations
Know an entrepreneur who deserves the spotlight? The U.S. Small Business Administration said it is seeking nominations for Small Business Person of the Year awards.

Consumer Reports and Univision Sign Content Distribution Agreement
As part of the agreement, Univision Online has integrated free buying tips from Consumer Reports into Univision.com and will work with ConsumerReports.org on multiple initiatives in the U.S. Hispanic market.

Investing in a Republican World
With Tuesday's vote to fill 435 House seats, 34 open Senate seats, and 36 governorships, legislative and fiscal policies are up for grabs. Here is our take on what could happen to your money and the economy.

Hispanics Look at Two Sets of Siblings in House
Hispanics will send a pair of Republican brothers from Florida to the House next year and a pair of Democratic sisters from California as well.

Big-Name U.S. Companies Set Sights on Hispanic Products
Both for the tasty flavors it's produced and its vast buying power, the Hispanic market has become muy rica to the business world. Checking in at Expo Comida Latina...

"Sabado Gigante" Celebrates 15,000 Hours On The Air
"Sabado Gigante" holds the Guinness Book of World Records' title for the longest running program in the history of television.




From the current issue of
HISPANIC BUSINESS magazine...

Hispanic Business magazine


For The Renaissance Driver
Top cars on the Hispanic Business Buyer Satisfaction Survey reflect the varied tastes of CEOs

Setting Sights On the Hispanic Buyer
For years, automakers ignored the Hispanic automotive consumer. But competition can change things.


Visit our other sites!

HBEvents.com provides the most up-to-date information on Hispanic Business Inc. educational services and events, including the Hispanic Business Magazine Entrepreneur of the Year.

HispanTelligence.com contains quantitative data and a qualitative analysis on the U.S. Hispanic market. It allows researchers and business planners to access data on the Hispanic market.

HireDiversity.com, the recruiting branch of the family, offers an efficient place for minority job-seekers and diversity-minded employers to meet. The site also offers an array of diversity news.

SuperOnda.com is the site of the sister magazine of HISPANIC BUSINESS. It aims at passing along the Hispanic heritage of success to the next generation of young Hispanics. The site features a list of the best schools for Hispanic students, career development resources, musical and entertainment reports and much more.


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