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Wednesday, December 18, 2002

Volume 3, Issue 40


Hispanic Business Magazine

In the news this week...


Fernando Hernandez Named AT&T Supplier Diversity Group Procurement Director
In his new role, Hernandez will develop strategies designed to maximize AT&Tís use of minority suppliers and contractors.

U.S. Hispanic Internet Audience Measurement Now Available to AHAA Agency Members
The Association of Hispanic Advertising Agencies (AHAA) today announced the availability of an audience measurement service that accurately reports the online surfing and buying behavior of the U.S. Hispanic population.

Santa Clara: The Costliest Place to Run a Company
Santa Clara County -- also known as the infamous Silicon Valley -- is the nation's most expensive place to run a corporate headquarters, according to a study of 30 metropolitan areas that boast the largest numbers of Fortune 500 firms.

Bankrupt Kmart to be Delisted From Wall Street
Bankrupt discount retailer Kmart said it has been informed by the New York Stock Exchange that its shares will be suspended from the market before the market opens Thursday.

Greater Miami Chamber Of Commerce Announces Top 100 Hispanic Businesses In Florida
The Greater Miami Chamber of Commerce's Hispanic Business Group presented the annual Top 100 Hispanic Businesses in Florida Awards Luncheon Friday at the Renaissance Miami-Biscayne Bay.

For Hispanics, Not Much News
Despite some nominal gains from the previous year, the Latino community remained virtually invisible on four major-network evening news broadcasts in 2001. This may be due in part to the lack of newsroom diversity.

HireDiversity.com

Arreola Resigns as President of S.V. Hispanic Chamber of Commerce
The president and chief executive officer of the Hispanic Chamber of Commerce of Silicon Valley has abruptly resigned, at a time when the region's leading organization for Latino businesses faces charges of mismanagement and a loss of focus.

Texas Attorney General Leads Review of Hispanic Broadcasting, Univision Merger
The states' involvements come as two federal agencies already are looking into the $2 billion deal. While it is unclear if the merger could be derailed, it makes it almost certain that the companies year-end target for closing will be delayed.

Bank of America to Pay USD $1.6 Billion for Stake in Mexico Bank
Bank of America Corp. agreed to pay $1.6 billion in cash for a 24.9 percent stake in Mexico's third-largest bank, Grupo Financiero Santander Serfin SA.

New Initiative Aims to Increase Hispanic Homeownership
CreditSmart(SM) Espanol, a new comprehensive bilingual credit education program, was announced this week by Freddie Mac and seven of the nation's leading Hispanic organizations. The program is designed to help consumers -- particularly Hispanic families and individuals -- build and maintain good credit.

Speaking to Emerging U.S. Markets
Marketers seeking growth sectors need look no further than the youth, senior, and Hispanic markets, which represent consumer sectors with the greatest amount of change, according to U.S Census data.

U.S. "Corrupting" Spanish?
A survey said 74 percent of Hispanic young people use Spanglish as part of their daily lives, and Ilan Stavans, an Amherst University Latino culture professor, said forms of Spanglish are being used regularly by the Hispanic middle class.




From the current issue of
HISPANIC BUSINESS magazine...

Hispanic Business magazine


2002 Media Markets Report
The latest research statistics on the Hispanic advertising market: Internet Revenue, Purchasing Power, Top 60 Advertisers, Top 10 Brand Marketers, Advertising Expenditures and Leading Hispanic DMAs.

Ad Spending Heats Up
Following a year of diminished growth, the Hispanic advertising market roars back to life.


Visit our other sites!

HBEvents.com provides the most up-to-date information on Hispanic Business Inc. educational services and events, including the Hispanic Business Magazine Entrepreneur of the Year.

HispanTelligence.com contains quantitative data and a qualitative analysis on the U.S. Hispanic market. It allows researchers and business planners to access data on the Hispanic market.

HireDiversity.com, the recruiting branch of the family, offers an efficient place for minority job-seekers and diversity-minded employers to meet. The site also offers an array of diversity news.

SuperOnda.com is the site of the sister magazine of HISPANIC BUSINESS. It aims at passing along the Hispanic heritage of success to the next generation of young Hispanics. The site features a list of the best schools for Hispanic students, career development resources, musical and entertainment reports and much more.


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