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Wednesday, April 9, 2003

Volume 4, Issue 14

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In the news this week...

Honda Taps La Agencia de Orci and YupiMSN to Reach the Latino Consumer
American Honda Motor Co., Inc., one of the top-selling automobile manufacturers to the U.S. Hispanic consumer, launched a major new media marketing campaign targeting the Latino consumer.

By the Numbers: Hispanics in the Military
The war in Iraq has again raised questions about the level of Hispanic representation in the U.S. military. This fact sheet from Pew Hispanic Center presents several means to assess that issue.

'Rude Awakening' May Be in Store for Economy Following Iraq War
The U.S. stock market seems to gain on every bit of good news out of Iraq. But don't confuse the stock market with the economy.

Cuban-born Playwright Awarded Pulitzer Prize
Nilo Cruz, a playwright who came to Miami on a Freedom Flight from Cuba at the age of 10, won the Pulitzer Prize for drama Monday for "Anna in the Tropics," a play that had its world premiere in October at tiny New Theatre in Coral Gables.

Rising Debt Loads Will Push Up Rates
Government debt is emerging as the greatest danger as tax cuts and war costs kick in.

Funeral Service Held for First Hispanic Soldier Killed in Iraq
The friends and family of 22-year-old Jose Gutierrez, the first U.S. Marine of Hispanic origin killed in the U.S. war with Iraq, gathered Monday for his funeral service.

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Sears Fiesta Mobile To Tour with AOL
Recognizing that more Hispanics are surfing the Web, Sears, Roebuck and Co. has joined forces with America Online Inc. and HP to bring Internet connectivity to top Hispanic events…

Grant Aids Minority Firms
The Commerce Department's Minority Business Development Agency has awarded the Prince George's County Economic Development Corp. a $600,000 grant to create an organization to serve minority-owned businesses in Northern Virginia, suburban Maryland and the District.

Hispanics' Brand Loyalty is Marketers' Dream
Studies show that brands are more important to Hispanic consumers than other groups. More importantly for marketers, Hispanics are more brand loyal.

Latinos Log On in Larger Numbers
According to an AOL/RoperASW poll, Hispanic Americans represent the fastest-growing segment of new Internet users.

What's the 'Right Spend' for the Hispanic Market?
The study, "The Right Spend II" is the third installment of AHAA's market research and provides DMA and category specific data of appropriate spending targets for the Spanish and bilingual Hispanic markets.

Latinos Hardly Visible on Prime-Time Television
Latinos are the largest minority group in the United States yet they make up only 4 percent of regular prime-time characters on network television, according to a new study by UCLA's Chicano Studies Research Center.

From the current issue of

Hispanic Business magazine

Making The Case For Small Business
Congresswoman Nydia Velázquez is named Hispanic Business magazine's first Woman of the Year for her uncompromising advocacy on behalf of small businesses.

Pioneers in a Wider World
This year's list of Elite Hispanic Women documents a broadening range of female achievement and leadership.

Visit our other sites!

HBEvents.com provides the most up-to-date information on Hispanic Business Inc. educational services and events, including the Hispanic Business Magazine Entrepreneur of the Year.

HispanTelligence.com contains quantitative data and a qualitative analysis on the U.S. Hispanic market. It allows researchers and business planners to access data on the Hispanic market.

HireDiversity.com, the recruiting branch of the family, offers an efficient place for minority job-seekers and diversity-minded employers to meet. The site also offers an array of diversity news.

SuperOnda.com is the site of the sister magazine of HISPANIC BUSINESS. It aims at passing along the Hispanic heritage of success to the next generation of young Hispanics. The site features a list of the best schools for Hispanic students, career development resources, musical and entertainment reports and much more.

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