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Wednesday, April 23, 2003

Volume 4, Issue 16


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In the news this week...


White House: Tax Cuts Support Hispanic-Owned Firms
The White House economic growth plan, which includes a number of tax cuts, would be beneficial to Hispanic-owned businesses -- particularly small firms -- President Bush told a gathering of correspondents for business publications, including Hispanic Business magazine.

U.S. Firms' Iraq Contracts Come Under Fire
The plan to rebuild Iraq is already under way, with millions of dollars in contracts awarded to U.S. companies that will help reconstruct everything from the war-torn nation's sewage systems to schools.

Telemundo Study Surveys Hispanic Market
Telemundo announced Monday the publication of "Snapshots of the U.S. Hispanic Market," a report that compares Hispanic and non-Hispanic demographic trends, product category values and broad economic forecasts.

Caballero TV & Cable Sales Names George Ortiz VP of Sales
Caballero TV & Cable Sales, Inc., the nation's first and only rep firm for independent Hispanic TV stations and cable programming, announced the appointment of George Ortiz as Vice President of Sales.

Unipro Group Discovers Missing Link in Hispanic Marketing
Unipro is now taking its Miami experience on the road, visiting other major Hispanic markets, such as Los Angeles, Chicago and Puerto Rico, in an effort to tap into established ethnic events and create new ones.

War Strategy Boosts Ratings for Telemundo
The most televised war in history has been big news, especially for Spanish-language broadcast TV, where the concept of covering major events has evolved from the sluggish and scant reports of five years ago to the aggressive and competitive newscasts of today.

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AT&T Latin America Moves Forward with Voluntary Chapter 11 Filing
AT&T Latin America Corp. today announced that the company has converted the Chapter 11 process for its U.S. entities to a voluntary Chapter 11 process initiated by the company.

GlobalHue Kicks Off Multicultural Chrysler Campaign
GlobalHue kicked off its multicultural advertising campaign for the 2004 Chrysler Pacifica at a news conference during press-preview days of the New York International Auto Show.

New Hispanic Marketing Service in U.S.
ACNielsen U.S. and Lumina Americas Inc. have announced the launch of a joint service to provide clients with end-to-end Hispanic marketing solutions.

Hertz' MWDBE Program Now Online
Minority and Women Owned Disadvantaged Business Enterprises (MWDBE) seeking to become qualified suppliers for The Hertz Corporation under the company's MWDBE Supplier Diversity Purchasing Program are now able to obtain all pertinent information online.

GM Breaks New Campaign to Court Hispanics
General Motors Corp.'s North American president speaks Spanish in a new corporate TV spot breaking nationally this weekend on Spanish-language networks Univision and Telemundo

Inheriting a Business Just Got Harder
The IRS crackdown on Section 6166 plans is causing problems for estate planners and heirs looking for relief in paying the still-hefty burden on estates worth $1 million or more.

Angels Buyer Stops Hispanics Short
Orange County, Calif. residents have high hopes for Arturo Moreno, about whom they know little.

'Papi' is Light, but Entertaining, Fare
"Chasing Papi" -- being promoted as "the first major-studio comedy to reflect the Hispanic cultural experience in America" -- is a lively farce about three women who discover they've been dating the same man.




From the current issue of
HISPANIC BUSINESS magazine...

Hispanic Business magazine


The Economic Ground War
Small-business CEOs and experts expect a slowdown for the first half of the year. Will spending pick up when global political threats stabilize'

Women Role Models in Leadership
It seems women and Hispanic women in particular are succeeding everywhere. As a response, our list of 80 Elite Hispanic Women has expanded its categories beyond Corporate America and education to include leaders from government, sports and entertainment, and the nonprofit sector.


Visit our other sites!

HBEvents.com provides the most up-to-date information on Hispanic Business Inc. educational services and events, including the Hispanic Business Magazine Entrepreneur of the Year.

HispanTelligence.com contains quantitative data and a qualitative analysis on the U.S. Hispanic market. It allows researchers and business planners to access data on the Hispanic market.

HireDiversity.com, the recruiting branch of the family, offers an efficient place for minority job-seekers and diversity-minded employers to meet. The site also offers an array of diversity news.

SuperOnda.com is the site of the sister magazine of HISPANIC BUSINESS. It aims at passing along the Hispanic heritage of success to the next generation of young Hispanics. The site features a list of the best schools for Hispanic students, career development resources, musical and entertainment reports and much more.


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