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Wednesday, April 30, 2003

Volume 4, Issue 17

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In the news this week...

Names for Minorities Undergo Constant Change
The preferred names of minority groups have undergone constant change over time due to political considerations, personal philosophies, and social stigma. A Texas A&M University sociologist expects that trend to continue.

Study Shows Hispanics' Purchasing Power to Outpace Nation's through 2020
A study of the Hispanic market in the U.S. released Tuesday projects increases in household disposable income and consumer spending through 2020 that significantly outpace the expected national growth rate.

Florida Car Dealer Targets Hispanics Online
Lomberto L. Perez launched the nation's first Spanish-language auto dealership Web site for his Autocity Buick-Pontiac-GMC of Homestead.

Making Concessions a Big-League Business
Since 1999, more than $8 billion of new stadiums have been constructed in the United States, adding 1,800 luxury suites and other premium seating. Companies such as Volume Services America Holdings Inc., South Carolina, and Aramark Worldwide Corp. have made stadium concessions big-league business.

A CEO Who Connects With the Customer
Daisy Expósito-Ulla (pictured), who arrived in New York from Cuba at age 10, joined the The Bravo Group in 1980 as creative director. It was smarts, entrepreneurship and passion for the consumer that made her one of the country's top professionals in the field.

Bush Plan to Win over Democratic Voters Lags
Looking ahead to a time when the president's wartime popularity wears off, Republican advisers and strategists acknowledge that George W. Bush faces a challenge in his quest for reelection: capturing traditional Democratic constituencies, especially women, labor unions, Catholics, and Hispanics.

Alt Text

Brinker International Names Jose Gomez Director of Diversity
Gomez has more than 12 years of experience in the diversity arena and most recently managed diversity initiatives and corporate affairs for Wal-Mart Stores, Inc. in Bentonville, Ark.

Mobile Media Launches Hispanic Marketing Division
Event marketing firm Mobile Media Enterprises has launched a Hispanic marketing division offering marketing counseling and tactical execution to advertisers and agencies targeting the U.S. Hispanic market.

Debate Over Role of Minorities in the Military
A study found that Latinos were underrepresented in the armed forces as of September 2001. There were nearly 110,000 Hispanics, comprising less than 9.5 percent of the armed forces' 1.15 million personnel, according to the study.

YupiMSN.com Puts on a New Face
YupiMSN today announced the unveiling of its new user interface.

La Agencia de Orcí is "Chasing Papi"
La Agencia de Orcí & Asociados has designed an ad campaign for 20th Century Fox's upcoming English-language feature film "Chasing Papi."

Four Top Democrats to Vie for Hispanic Votes
The top four Democrats running for president are coming to Arizona this summer to make a pitch for Hispanic support.

From the current issue of

Hispanic Business magazine

Making The Case For Small Business
Congresswoman Nydia Velázquez is named Hispanic Business magazine's first Woman of the Year for her uncompromising advocacy on behalf of small businesses.

Pioneers in a Wider World
This year's list of Elite Hispanic Women documents a broadening range of female achievement and leadership.

Visit our other sites!

HBEvents.com provides the most up-to-date information on Hispanic Business Inc. educational services and events, including the Hispanic Business Magazine Entrepreneur of the Year.

HispanTelligence.com contains quantitative data and a qualitative analysis on the U.S. Hispanic market. It allows researchers and business planners to access data on the Hispanic market.

HireDiversity.com, the recruiting branch of the family, offers an efficient place for minority job-seekers and diversity-minded employers to meet. The site also offers an array of diversity news.

SuperOnda.com is the site of the sister magazine of HISPANIC BUSINESS. It aims at passing along the Hispanic heritage of success to the next generation of young Hispanics. The site features a list of the best schools for Hispanic students, career development resources, musical and entertainment reports and much more.

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