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| Wednesday, January 16, 2008 • Volume 4, Issue #268 | Home | Research | Magazine | Contact Us |
| Top Stories | |||
He's no longer running. But we're still watching. Keeping tabs on Gov. Bill Richardson and his nowdefunct campaign
for the Democratic presidential nomination ...
Two prominent Latino politicians in Los Angeles endorsed Illinois Senator Barack Obama on Sunday after withdrawing support for New Mexico Governor Bill Richardson who has quit the U.S. presidential race, according to the Obama campaign.
Kicking off a three-day Florida bus tour with his presidential ambitions on the line, Republican Rudy Giuliani swept through the Miami area looking to appeal to a constituency his campaign views as critical: South Florida Hispanics.
SMALL BUSINESS / ENTREPRENEUR The New Year is when most of us think about trimming our waistlines, but for minority entrepreneurs this is the time to focus on strategies that can build up the bottom line.
It's in the Hispanic DNA. Hispanic salespeople, driven by their culture, have always impressed me as having a natural inclination to connect more warmly and personably with customers and prospects than the broader range of salespeople. Often they view their business relationships as part of an extended family.
Business.gov, the official business link to the U.S. government, has launched new search features and expanded content to make it easier for small business owners to find information they need to run their operations.
If you are searching for funding -- whether from venture capitalists, angel investors, bankers, or even friends and family -- one of the first requests you'll receive is this: "Send along your business plan." Before you hang up the phone or acknowledge the e-mail, you may want to ask one question: What kind of business plan do you want me to send?
HISPANIC MARKET The McClatchy Co. and ImpreMedia agreed Monday to create what the companies say is the largest online and print advertising platform for the Hispanic market.
Univision Communications Inc. today announced that advertising sales veteran Lisa McCarthy has joined the company in the position of Executive Vice President of Client Development and Partnership Marketing, effective immediately.
ESPN Deportes, the exclusive home of winter baseball, has signed Heineken USA as the presenting sponsor for its exclusive Spanish-language coverage of the 2008 Caribbean Baseball Series in the U.S.
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| HispanTelligence Research | |||
The geographic dispersion of the U.S. Hispanic population continues. States with small Hispanic populations have shown the greatest growth in the last decade — with seven of the 10 fastest-growing states in the South.
Advertisers' efforts to reach Hispanic consumers are becoming more targeted, and language is a major factor. Advertisers spent more than $3.3 billion to market products to U.S. Hispanics in 2005, a 6.8 percent increase from 2004.
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| From the current issue of Hispanic Business magazine... | |||
Spanish Broadcasting System's (SBS's) ratings surge despite stock price plunge.
In a little more than 14 months, millions of television sets that rely on antennas will fade to black unless they are tuned into one of the country's biggest transitions in broadcast history.
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