HB Auto Channel (2007)


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POLITICS

Hillary Clinton greets supporters at Bertha Miranda's Mexican Restaurant in Reno, NV on Saturday. (Xinhua/Reuters Photo)
Outsiders may associate the Silver State with gambling, but the two biggest trends here are the home foreclosure rate, the highest in the country, and a booming Hispanic population, which could play a pivotal role in both Nevada's Jan. 19 caucuses and in the general election.

Richardson Watch
He's no longer running. But we're still watching. Keeping tabs on Gov. Bill Richardson and his nowdefunct campaign for the Democratic presidential nomination ...

Obama Wins Endorsement From Latino Politicians in Los Angeles
Two prominent Latino politicians in Los Angeles endorsed Illinois Senator Barack Obama on Sunday after withdrawing support for New Mexico Governor Bill Richardson who has quit the U.S. presidential race, according to the Obama campaign.

Giuliani Looking for Support From South Florida Hispanics
Kicking off a three-day Florida bus tour with his presidential ambitions on the line, Republican Rudy Giuliani swept through the Miami area looking to appeal to a constituency his campaign views as critical: South Florida Hispanics.


SMALL BUSINESS / ENTREPRENEUR

Growth Is Key for Minority Businesses
The New Year is when most of us think about trimming our waistlines, but for minority entrepreneurs this is the time to focus on strategies that can build up the bottom line.

Treat Your Customers Like Family: The Hispanic Way
It's in the Hispanic DNA. Hispanic salespeople, driven by their culture, have always impressed me as having a natural inclination to connect more warmly and personably with customers and prospects than the broader range of salespeople. Often they view their business relationships as part of an extended family.

Government Web Site Expands Features for Business Owners
Business.gov, the official business link to the U.S. government, has launched new search features and expanded content to make it easier for small business owners to find information they need to run their operations.

The Right Business Plan for the Job
If you are searching for funding -- whether from venture capitalists, angel investors, bankers, or even friends and family -- one of the first requests you'll receive is this: "Send along your business plan." Before you hang up the phone or acknowledge the e-mail, you may want to ask one question: What kind of business plan do you want me to send?


HISPANIC MARKET

McClatchy, ImpreMedia Work Together on Ads
The McClatchy Co. and ImpreMedia agreed Monday to create what the companies say is the largest online and print advertising platform for the Hispanic market.

Univision Appoints New EVP of Client Development and Partnership Marketing
Univision Communications Inc. today announced that advertising sales veteran Lisa McCarthy has joined the company in the position of Executive Vice President of Client Development and Partnership Marketing, effective immediately.

Heineken USA, ESPN Deportes Deliver 2008 Caribbean Baseball Series to the U.S.
ESPN Deportes, the exclusive home of winter baseball, has signed Heineken USA as the presenting sponsor for its exclusive Spanish-language coverage of the 2008 Caribbean Baseball Series in the U.S.

HispanTelligence Research
HB500
For more than two decades, the annual Hispanic Business 500 directory has served as a barometer of the U.S. Hispanic economy. A purchase of the 2007 directory provides the top 500 Hispanic-owned companies list in Excel format including: CEO names; company addresses and telephone numbers; e-mail addresses for 375 companies and Web addresses for 430 companies; and company revenue and employees numbers for 2005 and 2006.

South Leads US in Fastest Hispanic Growth
The geographic dispersion of the U.S. Hispanic population continues. States with small Hispanic populations have shown the greatest growth in the last decade with seven of the 10 fastest-growing states in the South.

U.S. Hispanic Media Market: Projections to 2010
Advertisers' efforts to reach Hispanic consumers are becoming more targeted, and language is a major factor. Advertisers spent more than $3.3 billion to market products to U.S. Hispanics in 2005, a 6.8 percent increase from 2004.

From the current issue of Hispanic Business magazine...
Create Your Hispanic Business Classified Ad Now!
Media
As a growing variety of media companies based in Latin America and Mexico are chasing Hispanic consumers, Hispanic advertising agencies are hiring talent in droves from the two regions, and practically every general market advertising agency interested in owning a Hispanic agency has bought or launched such a unit.

Surviving on the Air
Spanish Broadcasting System's (SBS's) ratings surge despite stock price plunge.

Upgrade to Digital ... It's the Law
In a little more than 14 months, millions of television sets that rely on antennas will fade to black unless they are tuned into one of the country's biggest transitions in broadcast history.






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