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Wednesday, May 14, 2003

Volume 4, Issue 19

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In the news this week...

Latino Group Talks Business
A new business association hopes to reach Spanish-speaking small-business owners it says it can serve better than existing chambers of commerce

Ads Directed at Growing Hispanic Audience Are No Longer a Niche Business
The economic power of the nation's more than 37 million Hispanics, a group as diverse economically as they are ethnically, has attracted little U.S. advertising.

SBA Provides New Online Virtual Classroom
Small business owners can now access an online virtual classroom of business courses, workshops, information resources, learning tools and counseling assistance through the U.S. Small Business Administration's E-Business Institute Web site.

Houston NBA Team Has Offered Arena Deal to Minority Businesses
Houston Rockets owner Leslie Alexander has offered to let minority businesses share in all operations at the new downtown arena, a team spokesman said Monday.

UNITY Names Anna Lopez as New Executive Director
Lopez, who is currently executive director of the National Association of Hispanic Journalists, assumes the position on July 1.

Azteca America Reaches 60 Percent of U.S. Hispanics
Azteca America, the U.S. subsidiary of TV Azteca, has announced that it has expanded its coverage in the U.S. Hispanic market to 60 percent, reaching 24 markets.

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Top Latino Entertainers To Perform At National Hispanic Prayer Breakfast & Concert
An exciting cast of stars from the Hispanic entertainment industry will perform at this year's 2nd National Hispanic Prayer Breakfast on May 15 in Washington, D.C., it was announced today.

AOL Launches Its First National Advertising Campaign for U.S. Hispanic Market
For the first time ever, America Online, Inc., the world's leading interactive services company, today launched a comprehensive Spanish-language advertising campaign that includes television, radio and print.

Comcast Selects Hispanic Marketing Agency
Comcast Cable has picked Castells & Asociados Advertising as the national agency of record to support the company's first national marketing outreach to Latino consumers.

Miami Threatens to Withhold City Funds If Latin Grammys Invite Cuban Artists
In a largely symbolic move, Miami city commissioners on Thursday unanimously approved a proposal to withhold city money from the Latin Grammys if organizers invite Cuban artists to the international awards show.

Baseball's First Latino Owner a Symbol of Growing Influence
The latest evidence of the changing American fabric is the fact that a fourth-generation Mexican-American is expected next week to become the first Latino to own a major U.S. sports franchise.

SBA Names Martha C. De La Torre "Small-Business Person of the Year"
Martha C. de la Torre, President and CEO of El Clasificado, has been awarded "Small Business Person of the Year" in the Los Angeles District of the United States Small Business Administration.

From the current issue of

Hispanic Business magazine

A Cloudy Forecast
Senior executives at Hispanic Business 500 companies are divided about the nation's economic prospects and their own plans to add staff.

Data To Inform The Agenda
The nonpartisan Pew Hispanic Center produces research on Hispanic issues under debate by the nation's policy-makers.

Visit our other sites!

HBEvents.com provides the most up-to-date information on Hispanic Business Inc. educational services and events, including the Hispanic Business Magazine Entrepreneur of the Year.

HispanTelligence.com contains quantitative data and a qualitative analysis on the U.S. Hispanic market. It allows researchers and business planners to access data on the Hispanic market.

HireDiversity.com, the recruiting branch of the family, offers an efficient place for minority job-seekers and diversity-minded employers to meet. The site also offers an array of diversity news.

SuperOnda.com is the site of the sister magazine of HISPANIC BUSINESS. It aims at passing along the Hispanic heritage of success to the next generation of young Hispanics. The site features a list of the best schools for Hispanic students, career development resources, musical and entertainment reports and much more.

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