|Friday, December 28, 2007 • Volume 4, Issue #263||Home||Research||Magazine||Contact Us|
It's strange. The Hispanic market gets discovered. Then it gets dropped, then it gets discovered again. It's hot, it's important. But somehow Wall Street, insurance firms and mutual fund companies don't follow through.
Look around at the faces on a college campus these days and chances are you'll see more women than men, and an increasing number of minorities.
A genetic mutation known to increase the odds of breast cancer in some Jewish women has been found in significant numbers of Hispanic and African-American breast cancer patients as well, underscoring the need for genetic testing across ethnic lines to determine who is at risk.
SMALL BUSINESS / ENTREPRENEUR
At the new Dallas Cowboys stadium, the roof steel is provided by a Hispanic firm, the electrical wiring is from a business owned by women, and the fire-protection systems are provided by an African-American company. These contracts are part of the team's promise to Arlington leaders to hire local minority business owners.
Employers will get a pass this year on rules that would have required firing illegal immigrants.
U.S. border authorities arrested just under 877,000 illegal crossers in fiscal 2007, which ended in September, down 20 percent compared with the year before, The Los Angeles Times reported Wednesday.
Iowa is not a border state. Its population is 91 percent white (compared with 66 percent across the United States). But as in North Carolina, Iowa's demographics are changing, and its immigration politics are heating up.
Struggling to climb into the top tier of Democratic presidential contenders, New Mexico Gov. Bill Richardson began airing a sharply drawn television ad Wednesday in Iowa and New Hampshire seeking to steer the campaign debate back to the war in Iraq.
The geographic dispersion of the U.S. Hispanic population continues. States with small Hispanic populations have shown the greatest growth in the last decade — with seven of the 10 fastest-growing states in the South.
Advertisers' efforts to reach Hispanic consumers are becoming more targeted, and language is a major factor. Advertisers spent more than $3.3 billion to market products to U.S. Hispanics in 2005, a 6.8 percent increase from 2004.
|From the current issue of Hispanic Business magazine...|
In the halls of Congress and City Halls nationwide, from conference tables to comedy clubs coast-to-coast, the 2008 presidential campaigns have spent the fall gathering hundreds of key Hispanic endorsements.
Univision's debt may threaten its multimedia dominance.
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