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Wednesday, June 11, 2003

Volume 4, Issue 23

In the news this week...

U.S., Chile Sign Free Trade Treaty
The United States and Chile Friday signed the first free trade treaty between the United States and a South American country.

Rising Ratings for Spanish-Language TV Encourage Florida Broadcasters
Things weren't so good in the first quarter of this year for television advertising. That is, unless your shows were in Spanish.

On Business: A Remote Niche May Pay Off Big
Clifton Echols Jr. has a small niche in a huge industry. His company, Echols Electronics Inc., of Wyndmoor, repairs remote-control units for cable TV.

Bat Won't Silence Sosa's Fans
The long-term damage to the Chicago Cubs home run slugger's reputation is likely to be little, since many people still want to believe in the myth of Sosa as a real-life version of Chico Escuela.

Washington, D.C. Chamber Presents 2003 Hispanic Businessman of the Year to MAYA President
The Greater Washington Ibero American Chamber of Commerce selected Luis Vasquez-Ajmac, president of MAYA Advertising & Communications, as the recipient for the 2003 Hispanic Businessman of the Year.

Lino Garcia Named General Manager of ESPN Deportes
ESPN has named Lino Garcia as the general manager of ESPN Deportes, its new 24-hour, Spanish-language sports network.

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State Colleges Reach Out to Minority Communities
Race cannot be used as a factor in admitting students to Washington colleges, but the schools still want to diversify their enrollments.

CO-OP Creates Cross-Cultural Soccer Campaign
To promote a friendly soccer competition between the USA and Mexico, and to fill Houston's new 69,500 seat Reliant Stadium, CO-OP, the New York-based advertising agency, created a cross-cultural campaign, in both English and Spanish, for the long anticipated Re-match between the two teams.

Dr Pepper/Seven Up Hires Mercury Mambo
Dr Pepper/Seven Up announced that Hispanic ad agency Mercury Mambo has been selected to handle the Hispanic marketing initiatives for the company's soft drink portfolio.

Wisconsin Hispanic Chamber Kicks Off Fund-Raiser for 2005 Milwaukee Convention
The Hispanic Chamber of Commerce of Wisconsin held a blue-ribbon kickoff breakfast last Thursday to raise $2 million from local businesses to sponsor the U.S. Hispanic Chamber of Commerce Convention that will be held in Milwaukee in 2005.

Miami-Based, Hispanic-Owned Cell Phone Distributor Has $1 Billion in Sales
Just six years after starting operations, Miami-based cell phone distributor Brightstar Corp. unveiled a rare achievement among Hispanic-owned companies in the United States: It broke $1 billion in annual sales.

Studies Find Print Advertising Delivers ROI
The way b-to-b marketers are playing up the Internet and running down print advertising, its easy to draw the conclusion that trade publications don't work, won't ever work and never did work.

U.S. Ready to Help Argentina
The United States is prepared to help economically struggling Argentina, Secretary of State Colin Powell said late Sunday as he travelled to the Chilean capital for the annual assembly of the Organization of American States.

GOP Legislators Enroll in Spanish-language Course
With an eye toward the nation's fast-growing Hispanic community, Capitol Hill Republicans are turning to textbooks to win their support.

From the current issue of

Hispanic Business magazine

English Only
U.S. English, a Washington, D.C. -- based advocacy group, believes immigrants have everything to gain from 'official English' laws.

Visit our other sites!

HBEvents.com provides the most up-to-date information on Hispanic Business Inc. educational services and events, including the Hispanic Business Magazine Entrepreneur of the Year.

HispanTelligence.com contains quantitative data and a qualitative analysis on the U.S. Hispanic market. It allows researchers and business planners to access data on the Hispanic market.

HireDiversity.com, the recruiting branch of the family, offers an efficient place for minority job-seekers and diversity-minded employers to meet. The site also offers an array of diversity news.

SuperOnda.com is the site of the sister magazine of HISPANIC BUSINESS. It aims at passing along the Hispanic heritage of success to the next generation of young Hispanics. The site features a list of the best schools for Hispanic students, career development resources, musical and entertainment reports and much more.

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