|Tuesday, February 27, 2007 • Volume 4, Issue #217||Home||Research||Magazine||Contact Us|
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Though he says he's not seeking the presidency as the "Hispanic candidate," New Mexico Gov. Bill Richardson is proving a rock star among the Spanish-language press, and Democrats hope his presence among presidential contenders will fire up Hispanic voters.
Commerce Secretary Carlos Gutierrez had some straight talk Wednesday for lawmakers and business groups pressing for a softer approach toward Cuba as the island prepares for a post-Fidel Castro era. The Bush administration won't waver from its tough stance toward Havana, he said.
Habla espanol, Oscar? What had already been anointed the international Oscars, with the most diverse field of Oscar nominees in history, also resulted in the most diverse field of Oscar winners Monday night.
Univision, the largest Hispanic television network in the United States, faces a record fine for representing soap operas as children's educational programming, The New York Times reported Saturday. The FCC is expected to slap Univision with a $24 million fine, which would be the largest FCC fine against any company.
Marissa Lopez Donatt has shared her love for photography with children from low-income families, aspiring Spanish-speaking students and professionals in the field. The Santa Monica College instructor, who has been honored for her innovative teaching projects on the California campus, will offer her presentation to a larger audience in March when she speaks at the Wedding & Portrait Photographers International (WPPI) convention and trade show at the Paris hotel in Las Vegas. The event runs March 24-29.
Monterrey, Mexico-based Sigma Alimentos, the maker of Fud (pronounced "food") cold cuts and cheeses, has taken the buying power of the Mexican immigrant population of the U.S. into account.
Hundreds of people turned out here to protest a mock scavenger hunt for undocumented migrants staged by the College Republican club at New York University, with opponents far outnumbering would-be participants in the "Find the Illegal Immigrant" game.
Spanish-language broadcaster Televisa's fourth-quarter profit fell while its competitor, TV Azteca, reported a seven-fold earnings gain on strong ad sales this quarter. Entravision, meanwhile, showed a strong quarter but still lost money on the year.
The overwhelming majority of Hispanic marketers in the United States have learned Hispanic marketing on the job — and not in the classroom. Thanks to some fancy technology and a progressive educational philosophy, Bradley University is set out to change all of that.
Advertisers' efforts to reach Hispanic consumers are becoming more targeted, and language is a major factor. Advertisers spent more than $3.3 billion to market products to U.S. Hispanics in 2005, a 6.8 percent increase from 2004.
The geographic dispersion of the U.S. Hispanic population continues. States with small Hispanic populations have shown the greatest growth in the last decade — with seven of the 10 fastest-growing states in the South.
|From the current issue of Hispanic Business magazine...|
Talking to Grace Lieblein, the highest-ranking Hispanic woman at General Motors and the company's first Latina vehicle chief engineer.
The Mexican American Opportunity Foundation is looking to use its reach to educate as many low-income families as possible on everything from avoiding junk food to opening a checking account – and it's hoping corporate America will lend a hand.
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