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HISPANIC MARKET

Reba McEntire and Joanna Garcia (Courtesy The CW Television Network)
A reflection on the Cuban experience in Hollywood, from the "Hey Loo-o-oocY!" days of Desi Arnaz to Reba McEntire's Cuban-born sidekick, and how Tinseltown in turn has reflected the larger Hispanic experience in the United States.

Niche Marketing: Wireless Companies Look to Hispanics
Sprint Nextel Corp. is helping a Latino musician launch his career. Verizon Wireless is running Hispanic heritage month promotions. Both companies and many of their wireless peers are relying on unusual tactics in big campaigns reaching out to the hottest new niche of customers.

"Smackdown" Repeats as Hispanic TV Ratings Champ
World Wrestling Entertainment's "Friday Night Smackdown" repeated as the champion among English-language shows for Hispanic TV viewership last week, while "Fea Mas Bella" remains untested during its Spanish-language title reign, according to figures released by Nielsen Media Research for the week of Dec. 17-24.


SMALL BUSINESS / ENTREPRENEUR

Your Annual Business Tune-Up
As busy as small-business owners are, do they really need to undergo an annual business tune-up, as you suggest? Yes, because it's the little things that entrepreneurs forget about that get them.

Searching for Indie America
In early 2005, husband-and-wife filmmaking team Hanson Hosein and Heather Hughes spent 52 days driving 13,000 miles through 32 states with a video camera. Their mission: to document how mom-and-pop independents were faring, faced with fierce competition from big-box retailers, as well as how small communities were changing across America.

Living the American Dream: Hispanic Homeownership Increasing
Between 1995 and 2005, the number of Latino owner-occupied homes increased by 3.1 million, reaching 6.9 million. That's an 81 percent increase compared to a 19 percent increase for all other non-Latino owner-occupied homes, according to the National Association for Hispanic Real Estate Professionals' Web site.


POLITICS

Border Troubles Draw Reporters to Arizona From Across the Globe
Whether lured by Cochise County's Wild West atmosphere, the Border Patrol's Tucson Sector's ranking as the busiest spot for illegal crossings along the nearly 2,000-mile border or the hundreds of border deaths since 1998, journalists have been coming for years, according to Border Patrol officials.

Doing It Their Own Way Latin America
A new wave of Latin American leaders is changing the face of the region and its relations with the United States, multilateral institutions, international financial markets, and foreign investors.

Some Immigrants Forced to Sue for Citizenship
Since the Sept. 11, 2001, terrorist attacks, authorities have become so rigorous in screening immigrants that citizenship applications often are delayed for years -- forcing some people to sue.

HispanTelligence Research
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Double-digit gains in Hispanic advertising expenditures were made in all media, but television continues to garner the majority of all ad dollars, according to a new HispanTelligence research report.

U.S. Hispanic Media Market: Projections to 2010
Advertisers' efforts to reach Hispanic consumers are becoming more targeted, and language is a major factor. Advertisers spent more than $3.3 billion to market products to U.S. Hispanics in 2005, a 6.8 percent increase from 2004.

2006 Hispanic Business 500 Directory
Get the entire 2006 Hispanic Business 500 Directory in Excel format.

From the current issue of Hispanic Business magazine...
Create Your Hispanic Business Classified Ad Now!
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Networks are vying for the attention of young Hispanics in English.

Top 20 Independent Hispanic Advertising Agencies
Companies on the listing report an increase in overall billings from $1.05 billion in 2005 to $1.18 billion in 2006, an increase of 11.86 percent.

CHARTS: Advertising Expenditures, 2006
Companies on the listing report an increase in overall billings from $1.05 billion in 2005 to $1.18 billion in 2006, an increase of 11.86 percent.






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