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HISPANIC MARKET


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The Latino National Survey found that the so-called pan-ethnic identity of Hispanic/Latino has gained wider acceptance among people who trace their roots to Spanish-speaking countries. But the study also found that most of the 8,600 respondents identified with multiple identities.

U.S. Supreme Court Weighs Race in School Desegregation Cases
While the U.S. Supreme Court is examining the role desegregation in the nation's public schools, members of leading Hispanic groups say the policies the court seems to be opposing are essential in protecting the quality of education for every student.

Miami Today is U.S. of Tomorrow
For most of the years of the American experiment, our dialogue about race and diversity has been strictly bipolar: black and white, minority and majority. But by 2050, the conversation will be three way - black, white and brown - and none will have dominant numbers. We will ALL be minorities.


POLITICS

Experts: Democrats Won't Raise Taxes -- at Least Not Right Away
December is the month to make those last-minute moves to boost your federal tax refund or lower your payment come April. Looming over any plan of action is the fact that Democrats will take control of Congress next year. For some, that has sparked the fear of higher taxes.

New Law Increases Need for Passport
Beginning Jan. 23, 2007, all persons, including U.S. citizens, traveling by air between the United States and Canada, Mexico, Central and South America, the Caribbean, and Bermuda will be required to present a valid passport to enter the U.S.

Reyes Will Head House Intelligence Panel
Vietnam veteran and former Border Patrol agent Silvestre Reyes of Texas has been selected to head the House Intelligence Committee, vaulting in front of ranking Democrat Jane Harman and No. 2 in seniority, Alcee Hastings of Florida.


ON THE MOVE

Bank of America's De Molina Steps Down After Year on Job
A year after he became the chief finance officer of Bank of America, Alvaro G. de Molina announced Friday his intention to leave his employer of 17 years.

Microsoft Moves Martinez to Worldwide Services
Maria Martinez, Microsoft's corporate vice president of its Communications Sector and its first ever Hispanic female CVP, has been named corporate vice president of Worldwide Services.

Jose Mas Moves up at MasTec
The younger scion of a high-profile, Cuban-American family joins his brother in the top management of MasTec. He will take the helm next March, assuming the posts of chief executive and president when the current top executive steps down.

HispanTelligence Research
Ad spending
The leading 5 DMAs accounted for slightly more than 51 percent of all Hispanic advertising expenditures.

U.S. Hispanic Media Market: Projections to 2010
Advertisers' efforts to reach Hispanic consumers are becoming more targeted, and language is a major factor. Advertisers spent more than $3.3 billion to market products to U.S. Hispanics in 2005, a 6.8 percent increase from 2004.

2006 Hispanic Business 500 Directory
Get the entire 2006 Hispanic Business 500 Directory in Excel format.

From the current issue of Hispanic Business magazine...
Create Your Hispanic Business Classified Ad Now!
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Companies on the listing report an increase in overall billings from $1.05 billion in 2005 to $1.18 billion in 2006, an increase of 11.86 percent.

A Tough Sell
Networks are vying for the attention of young Hispanics – in English.

Head of the Class
Kenny Ortega enjoys the ride with Disney's unstoppable High School Musical.






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