News Column

Super Bowl XXXVII Reaches Out to Latino Community

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SAN DIEGO (PRNewswire via COMTEX) -- The National Football League participates in many charitable and promotional activities as part of Super Bowl week. This year, as part of the overall Super Bowl XXXVII roster of community outreach events and programs, the NFL will reach out to the Latino community in San Diego and Tijuana through its first-ever Super Bowl Latino Leadership Initiative.

The program will focus on education and leadership opportunities for Latinos, which will include a series of workshops and seminars, youth football clinics, scholarships and ongoing financial support.

In total, the NFL is donating more than $300,000 through the Super Bowl Latino Leadership Initiative.

The Super Bowl XXXVII Latino Leadership Series consists of a series of workshops and seminars taking place during Super Bowl week that address education and leadership opportunities for Latinos. Events are as follows:

Saturday, Jan. 18 -- Youth Leadership Clinic -- San Diego Hall of Champions
The NFL will partner with the Chicano Federation to host a Super Bowl youth leadership clinic where motivational speakers and NFL players, including San Diego linebacker Zeke Moreno, will work with 100 young people from Latino communities to help them set educational goals and develop leadership skills.

Additionally, the NFL also will contribute to the annual Chicano Youth Leadership Camp, which will be held this summer at San Diego State University. The six-day camp is geared towards students between the ages of 15-18 who are interested in developing leadership skills and learning about being leaders in the Latino community.

Wednesday, Jan. 22 -- Women's Leadership Clinic -- San Diego Hall of Champions
The NFL is teaming up with the San Diego chapter of MANA, a national Latina organization that was founded in 1974 in Washington, D.C. by Mexican-American women dedicated to the betterment of their "herMANAs" (sisters). MANA's goal is to strengthen the Latina and her community by providing support and encouragement in attaining her educational and career goals.

The NFL will host an educational session for 200 MANA members who will hear from various speakers including MTV deejay and musical artist Christina Millian and renowned motivational speaker Consuelo Kickbush. An NFL grant will also fund the MANA-Hispanic Chamber of Commerce Career Development Conference in May 2003.

Thursday, Jan. 23 -- Leaders of Tomorrow Workshop -- San Diego Hall of Champions
The NFL will partner with the Chicano Federation on a special career and development workshop modeled after the organization's Leadership Training Institute (LTI). More than 250 up-and-coming Latino business, government and community leaders will hear from celebrity speakers including Pro Football Hall of Famer Anthony Munoz and NFL motivational speaker Zach Minor about developing leadership skills.

Additionally, the NFL will help fund the 2003 LTI 16-week program which brings community leaders, who are experts in their fields, to address students in the classroom. Topics include ethnic power structure, community organizing, public policy, public speaking, influence and use of media, and ethics and leadership challenges.

Tijuana Classroom Initiatives
Fundacion Esperanza -- As a part of its Super Bowl XXXVII Latino efforts, the NFL has donated $25,000 to Esperanza International, a humanitarian organization in Tijuana, Mexico to build classrooms for a new school in a region 10 miles south of the San Diego-Tijuana border.

Esperanza ("Hope") International is dedicated to alleviating poverty in the San Diego-Tijuana trans-border region by building strong community leadership, while developing organizational skills and strengthened ties among community members.

The donation comes at an important time for Tijuana as a majority of the inhabitants live in great poverty. Some of Tijuana's poorest residents live in clapboard houses with no floors, heat or electricity. Many children struggle to receive an education and sometimes must walk three hours a day to the closest school where makeshift classrooms are set up in old farm stalls and abandoned buildings.

Tijuana Educational Linkage Committee
The NFL also will support its young neighbors in Tijuana, Mexico by donating $18,000 worth of computer supplies to the Tijuana Educational Linkage Committee. This organization seeks to improve educational opportunities and elevate the quality of life for Tijuana's young men and women by serving as a link between the business, government and academic sectors of the Tijuana community. The donated computer equipment will be distributed through the Tijuana school systems and will provide Tijuana's elementary schools with computer classrooms and Internet access.

Fundacion Televisa
The Super Bowl affords another opportunity for the NFL and Televisa, the largest Spanish-language media company in the world, to again implement the 'Touchdowns for Education' program through Fundacion Televisa, Televisa's charity arm and one of the leading charity organizations in Mexico.

This program provides computer labs to Tijuana schools for designated touchdowns scored during the NFC Championship game and Super Bowl XXXVII. The NFL and NFL Mexico will fund two computer labs at a cost of $18,000 each. Fundacion Televisa will at a minimum match these two labs for a total of four. On Friday, Jan. 24, NFL players and Televisa executives will participate in a ribbon cutting for one of the computer labs at a designated school in Tijuana. Televisa will create capsules of the event and broadcast them as part of its national Super Bowl coverage.

NFL Latino Scholarship Program
The NFL will contribute $50,000 in scholarships for Latino students in the San Diego area through the NFL Latino Scholarship Program. This program will provide scholarships as well as instructional courses involving basic money-management skills to Latino youth in the San Diego area.

Scholarships will be provided to youth at different stages of the educational process ranging from middle school students to graduating high school seniors. And because 90 percent of high school seniors nationwide graduate without basic money-management skills, the youngsters who receive the NFL scholarships will participate in a mandatory financial literacy program.

Additionally, the older students who receive cash grants for college through the NFL program can receive their scholarship via a debit card. This alternative will introduce the students to controlled spending via the use of a simulated "credit card" while also allowing the program to track appropriate expenditures.

The NFL and the San Diego County Hispanic Chamber of Commerce (SDCHCC) also will partner with the U.S. Treasury Department to arrange for younger scholarship recipients to receive U.S. Savings Bonds. These bonds will then be available for students when they graduate from high school and further their education careers at two or four-year colleges/universities. The SDCHCC will match the NFL's donation with $20,000 and challenge the local corporate and civic communities to collectively match or surpass the Chamber's contribution.

Additional Latino Outreach programs:

Spirit of the Barrio Business Luncheon
Friday, Jan. 17, at Logan Heights Family Health Center
The NFL will sponsor the Logan Heights Family Health Center's "Spirit of the Barrio," a luncheon that provides an opportunity for Latinos in the business community to come together to hear different speakers address the marketplace and business in the San Diego area. The luncheons are held every other month. The January Super Bowl "Spirit of the Barrio" session will feature NFL Senior Vice President Jim Steeg who will talk about the game and its impact on the community and businesses in San Diego.

Latino Artists Super Bowl Mural Project
Saturday, Jan. 18 -- Sunday, Jan. 26, at America Online Presents the NFL Experience
During Super Bowl week at American Online presents the NFL Experience, young Latino artists from the San Diego area will participate in the creation of a commemorative Super Bowl mural in conjunction with the Centro Cultural de la Raza. The artists will design a mural that reflects the Super Bowl's community theme of opportunity, education and unity. During Super Bowl week, local students will paint the project at the American Online presents the NFL Experience on the Embarcadero waterfront allowing visitors to watch the mural come to life. After Super Bowl, the mural will then be displayed at a public venue in the San Diego area.

In addition to the mural project, the NFL will provide grants to support fine
arts programs and to help young people pursue careers in art and design. The NFL
will sponsor a fine arts leadership camp where professional artists will conduct
a multi-day workshop with Latinos from the area. The camps will take place this
summer with 10 artists teaching 10 different disciplines.

Youth Football & Cheer Clinics
Sunday, Jan. 19, at CREA Stadium, Tijuana, Mexico
The NFL will bring American football and some of its biggest stars to Tijuana at the NFL Alumni Youth and Cheer Clinic on January 19. The NFL and the Tijuana Convention & Visitors Bureau and the Tijuana school systems will host more than 1,000 youngsters to participate in the football and cheer clinics. Sixteen current NFL players will teach basic football skills. Music sensation Brandy, TV veejay and musical artist Christina Millian and several NFL cheerleaders will teach cheerleading techniques to the event participants. All celebrities will distribute t-shirts, sign autographs, and deliver motivational messages that will help inspire the youngsters to take an active role in building their community.

The youth clinic will take place at CREA Stadium in Tijuana. In order to help provide the fans with an enjoyable experience at the clinic as well as at future youth football games in Tijuana, the NFL is contributing $28,000 to the Tijuana Convention & Visitors Bureau for the installation of 1,500 bleacher seats at CREA Stadium.

NFL Youth Education Town (YET) Center Press Conference
Thursday, Jan. 23, 2220 Broadway, San Diego
NFL Commissioner Paul Tagliabue, NFL players, community leaders and celebrities will participate in a press conference announcing a $2 million contribution from the NFL and local sponsors to fund programming and physical plant improvements to the existing NFL Youth Education Town (YET) Center, which is in a predominantly Hispanic neighborhood in San Diego, as well as a satellite YET Center located in City Heights.

Tagliabue, Steve Young and Jeff Garcia will be on hand to award the $2 million check and unveil Young's "Forever Young Zone" which is part of a collaborative effort by the Forever Young Foundation, the NFL, Sun Microsystems and the San Diego Youth and Community Services to provide inner-city youth at the Center with access to computers, the Internet, and the latest software technology.

Nueva Fiesta Latina
Thursday, Jan. 23, at the Red Circle Cafe
The NFL, Coors, Pepsi and ESPN Deportes will host Hispanic media partners, multi-cultural marketing executives, local San Diego community leaders and NFL Latino players and alumni at Nueva Fiesta Latina - an event which commemorates the success of the 2002 NFL season while also celebrating the Latino culture.

This private celebratory event will take place on Thursday, Jan. 23 from 6-9 p.m. at the Red Circle Cafe in San Diego's Gas lamp Quarter.

NFL Player Outreach in Tijuana
Friday, Jan. 24, at Hospital Infantil de las Californias, Tijuana, Mexico
NFL players will visit with young patients at the Hospital Infantil de las Californias in Tijuana. This facility is the project of The Foundation for the Children of the Californias, an organization based in San Diego, which seeks to improve the health and nutrition of children in the peninsula of Baja California, Mexico as well as the state of California.

Pepsi's Latin Day at NFL Experience
Friday, Jan. 24, at America Online Presents the NFL Experience
The NFL, Pepsi and ESPN Deportes will bring "Pepsi Latin Day" to the public in San Diego on Friday, Jan. 24 from 3-10 p.m. at America Online presents the NFL Experience. At the Pepsi stage, fans can meet their favorite NFL players and enjoy free performances by today's hot Latino musical performers including Laura Flores, Miah, and El Morro. Additionally, ESPN Deportes will offer "ESPN The Truck" tours, which provide attendees the opportunity to make their own videotape from behind the sports desk, as well as an "ESPN the Magazine" booth where fans can be featured on their own one- of-a-kind magazine cover. ESPN

Deportes also will host a youth football clinic for 150 youngsters from the Barrio Station Youth Group. NFL players will serve as their coaches and NFL Experience attendees can view the camp at the Clinic Field.

Univision Sports Show
Saturday, Jan.18 & Saturday, Jan. 25, on Univision
Univision, the leading Spanish-language media company in the United States, is teaming up with the NFL to produce two live television events highlighting the NFL's widespread impact on the Latino community. Both shows, scheduled to air on Jan. 18 and Jan. 25 on Univision, will include interviews with Latino NFL players and cheerleaders as well as feature stories on the growth of NFL Latino fans and the widespread coverage of NFL games in the Latino community.

Visit for more information on events, reservations and tickets.

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