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COMMUNITY VOICES: MEDIA USAGE
"Hispanic Internet users seem to prefer English-language sites."
--Cheskin Research
The Digital World of the U.S. Hispanic
| Internet Language Preference | |
| "What is the predominant language of the Internet sites you normally visit?" | |
| English | 91% |
| Spanish | 6% |
| Both | 3% |
| Source: Cultural Access Group, A Tale of Two Cultures: L.A.’s Latino Youth5 | |
"The existence of substantial media support for Spanish in New York … provides ample economic and prestige motivation for oral and literate maintenance. … [This factor] may, in the long run, only delay rather than prevent the demise of Spanish in the Puerto Rican community."
--Pedro Pedraza
Language Maintenance Among New York Puerto Ricans3
| Media Usage, Hispanics Ages 14–24 | |
| Medium | Average Hours/Week |
| English TV | 17 |
| Spanish TV | 9 |
| English radio | 16 |
| Spanish radio | 9 |
| English print | 5 |
| Spanish print | 1 |
| Source: Cultural Access Group, A Tale of Two Cultures: L.A.’s Latino Youth5 | |
"Spanish-language online retailer Español.com has found that few Hispanic Internet shoppers in the United States care whether their shopping destinations are in English or Spanish. The study of 2,000 Internet-ready U.S. Hispanics, commissioned by Español.com and conducted by Research & Research Inc., found that 51 percent of respondents are either indifferent to language issues on the Web or are at least comfortable in a bilingual environment. More than 40 percent of survey respondents said that they prefer English sites, as compared to the 8 percent who want Spanish sites."
