Most Popular Stories

  1. SEO Traffic Lab Celebrate Wins at Digital Marketing Event 'Internet World 2013' in London
  2. Social Media Initiatives Should Follow Customers' Lead
  3. Apple CEO: Offshore Units Not a 'Tax Gimmick'
  4. U.S. Senate Accuses Apple of Large-scale Tax Avoidance
  5. UTEP Water Recycling Project Wins Venture Titles
  6. Marketo Makes a Mint in IPO: Stock Shoots Up More than 50 Percent
  7. Bieber Booed at Billboard Awards
  8. Crude Oil Up, Gasoline Down
  9. Austin Startup Compare Metrics Raises $3.5 Million for Expansion
  10. Why So Many Top 'Car Guys' Are Actually Women
More Headlines...
News-To-Go
Newsletters and Email Alerts RSS Feeds
News Column

2002 Media Markets Report

Page 5 of 6

$4.49 58 Del Monte Foods Co. $3.87 59 Nike Inc. $3.66 60 Kia Motors $3.11 Total   $1,111.54 Note: This chart does not include 2001 expenditure figures for individual advertisers because they are not comparable. Last year’s advertising expenditures for the above advertisers, however, totaled $980.6 million. Return to Top

Top 10 Brand Marketers in the Hispanic Market, 2002*

Continued | 1 | 2 | 3 | 4 | 5 | 6 | Next >>

No Related Stories at this time!

Story Tools
© 2013 HispanicBusiness Inc. All Rights Reserved.
Brands Gross Media Expenditures ($M)
Brand              Parent Co.		 % of Parent Co.
1. McDonald's Corp. $41.86 $41.86 100.00%
2. Miller Brewing Co. $40.00 $64.05 62.45%
3. Coca-Cola Soft Drinks $36.52 $41.44 88.13%
4. 10-10-345 (AT&T) $31.67 $44.82 70.67%
5. Bally Total Fitness $26.93 $26.93 100.00%
6. 10-10-123 (Americatel) $26.72 $32.93 81.15%
7. Burger King $25.44 $25.44 100.00%
8. U.S. Army $21.64 $21.64 100.00%
9. 10-10-220 (Worldcom) $19.47 $21.46 90.70%
10. Pepsi Soft Drinks $18.18 $34.73