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2002 Media Markets Report

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Hispanic Business Magazine Top 60 Advertisers in the Hispanic Market
2002 GROSS MEDIA EXPENDITURES*
Rank Advertisers Expenditures ($M)
1 Procter & Gamble $69.68
2 Philip Morris $64.05
3 General Motors $50.63
4 AT&T $44.82
5 McDonald's $41.86
6 Sears, Roebuck & Co. $41.61
7 Coca-Cola $41.44
8 Toyota Motor Co. $39.24
9 Pepsi-Cola Co. $34.73
10 AOL Time Warner Inc. $33.87
11 Americatel $32.93
12 Vivendi Universal SA $29.78
13 Bally Total Fitness $26.93
14 J.C. Penney Co. $26.08
15 Johnson & Johnson $25.77
16 Burger King $25.44
17 U.S. Army $21.64
18 MCI Worldcom $21.47
19 Colgate-Palmolive $19.28
20 Yum Brands $19.00
21 Fonovisa Inc. $18.42
22 Walt Disney $12.50
23 Home Depot $17.97
24 Wal-Mart Stores Inc. $17.93
25 Hyundai Motors $17.85
26 Verizon Communications $16.68
27 Ford Motor Co. $14.89
28 State Farm Insurance $14.19
29 Pfizer $13.60
30 DaimlerChrysler $13.20
31 Coors Brewing Co. $13.20
32 Western Union $12.56
33 General Mills $11.77
34 Unilever Bestfoods $11.24
35 Loreal SA $10.76
36 Lexicon Marketing $10.00
37 Anheuser-Busch Co. $9.75
38 Mastercard Intl. Inc. $9.54
39 Wyeth $9.50
40 Honda Motor Corp. $9.50
41 Clorox Co. $9.46
42 Southwest Airlines $9.42
43 Payless ShoeSource $9.37
44 Kellogg Co. $9.36
45 Editorial Televisa $9.24
46 Labatt USA (Tecate) $8.90
47 Gillette Co. $8.41
48 Discos Disa $7.52
49 Domino's Pizza $7.25
50 Kimberly-Clark Corp. $6.94
51 Cadbury Schweppes PLS $6.75
52 Cacique Cheese Co. $6.48
53 Toys R Us $6.29
54 Avon $5.60
55 Bayer AG Group $5.47
56 Mars $4.67
57 Radio Shack $4.49
58 Del Monte Foods Co. $3.87
59 Nike Inc. $3.66
60 Kia Motors $3.11
Total   $1,111.54
Note: This chart does not include 2001 expenditure figures for individual advertisers because they are not comparable. Last year’s advertising expenditures for the above advertisers, however, totaled $980.6 million.
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