Hispanic Business magazine’s purchasing power estimates are based in part on disposable personal income as determined by the Bureau of Economic Analysis. Disposable income consists of after-tax income available for spending or saving. Estimates also take into account an income disparity factor (IDF) for Hispanics and the general population and the undercount of the Hispanic population as reported by the U.S. Census Bureau.
The University of Georgia’s Selig Center, Strategy Research, and Santiago & Valdez Solutions also have prepared Hispanic purchasing power estimates ranging from $400 billion to more than $600 billion. Variations in purchasing power estimates are due to the use of different income figures, alternative IDF calculation methods, and disparate forecasts of these factors for 2002. Some estimates also may not take into account the Census undercount of the U.S. Hispanic population.
| Hispanic Business Magazine Top 60 Advertisers in the Hispanic Market 2002 GROSS MEDIA EXPENDITURES* | |||||||||||||||||||||||
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