HispanicBusiness

2.62% Web site $47.17 2.26% Public relations $106.71 5.11% Promotions/events $201.42 9.65% Translation services $67.77 3.25% Budgeting/finance $23.83 1.14% Other $63.49 3.04%   Totals $2,088.18 100% Of the total billings, $1.98 billion, or 95%, was spent on Spanish-language ads.

THE CARTEL GROUP
San Antonio, TX
(210) 696-1099
Ownership: Independent/100% Hispanic-owned
CEO: Victoria Varela
Year founded: 1994
No. of employees: 80
2002 gross billings ($M): $86.29
2001 gross billings ($M): $74.11
Clients: U.S. Army, J.C. Penney, Leap Wireless, Capital One

LA AGENCIA DE ORCÍ & ASOCIADOS
Los Angeles, CA
(310) 444-7300
Ownership: Independent/100% Hispanic-owned
CEOs: Hector and Norma Orcí
Year founded: 1986
No. of employees: 92
2002 gross billings ($M): $85.00
2001 gross billings ($M): $72.00
Clients: Washington Mutual, American Honda, Verizon, Allstate Insurance

DEL RIVERO MESSIANU DDB
Coral Gables, FL
(305) 666-2101
Ownership: DDB
CEO: Eduardo del Rivero
Year founded: 1993
No. of employees: 48
2002 gross billings ($M): $75.00
2001 gross billings ($M): $70.00
Clients: McDonald’s, State Farm Insurance

ACCENTMARKETING
Coral Gables, FL
(305) 461-1112
Ownership: Interpublic Group of Cos./51% Hispanic-owned
CEO: Esteban Blanco
Year founded: 1997
No. of employees: 53
2002 gross billings ($M): $60.70
2001 gross billings ($M): $46.90
Clients: GM, Chevrolet, Pontiac, GMC, U.S. Navy, Nextel

ARVIZU ADVERTISING & PROMOTIONS
Phoenix, AZ
(602) 279-4669
Ownership: Independent/100% Hispanic-owned
CEO: Ray Arvizu
Year founded: 1991
No. of employees: 44
2002 gross billings ($M): $57.50
2001 gross billings ($M): $47.50
Clients: Mastercard International, America West Airlines, McDonald’s, Cox Communications

ORNELAS & ASSOCIATES
Dallas, TX
(214) 999-9322
Ownership: Independent/100% Hispanic-owned
CEO: Victor Ornelas
Year founded: 1988
No. of employees: 31
2002 gross billings ($M): $53.90
2001 gross billings ($M): $52.50
Clients: Nissan, Budweiser, Kimberly-Clark

LOPEZ NEGRETE COMMUNICATIONS