News Column

Ad Spending Heats Up

Page 3 of 3

ACCENTMARKETING
Coral Gables, FL
(305) 461-1112
Ownership: Interpublic Group of Cos./51% Hispanic-owned
CEO: Esteban Blanco
Year founded: 1997
No. of employees: 53
2002 gross billings ($M): $60.70
2001 gross billings ($M): $46.90
Clients: GM, Chevrolet, Pontiac, GMC, U.S. Navy, Nextel

ARVIZU ADVERTISING & PROMOTIONS
Phoenix, AZ
(602) 279-4669
Ownership: Independent/100% Hispanic-owned
CEO: Ray Arvizu
Year founded: 1991
No. of employees: 44
2002 gross billings ($M): $57.50
2001 gross billings ($M): $47.50
Clients: Mastercard International, America West Airlines, McDonald’s, Cox Communications

ORNELAS & ASSOCIATES
Dallas, TX
(214) 999-9322
Ownership: Independent/100% Hispanic-owned
CEO: Victor Ornelas
Year founded: 1988
No. of employees: 31
2002 gross billings ($M): $53.90
2001 gross billings ($M): $52.50
Clients: Nissan, Budweiser, Kimberly-Clark

LOPEZ NEGRETE COMMUNICATIONS
Houston, TX
(713) 877-8777
Ownership: Independent/51% Hispanic-owned
CEO: Alex Lopez Negrete
Year founded: 1985
No. of employees: 50
2002 gross billings ($M): $50.00
2001 gross billings ($M): $41.50
Clients: Wal-Mart Stores, Bank of America, Tyson Foods, Goya Foods, Geico Direct

SIBONEYUSA/EAST
(New York and Miami offices only)
Miami, FL
(305) 372-8630
Parent company: Interpublic Group of Companies/51% Hispanic-owned
CEO: José M. Cubas
Year founded: 1983
No. of employees: 40
2002 gross billings ($M): $45.00
2001 gross billings ($M): $40.00
Clients: Colgate-Palmolive, Kellogg’s, Red Lobster, Sedano’s Supermarkets

AD AMÉRICAS
Los Angeles, CA
(213) 688-7217
Ownership: Independent
CEO: Liz Castells-Heard
Year founded: 1985
No. of employees: 40
2002 gross billings ($M): $44.00
2001 gross billings ($M): $36.50
Clients: McDonald’s, Toyota, Safeway/Vons/Dominicks, AT&T Broadband, Dole Packaged Foods Co.

LATINWORKS MARKETING
Austin, TX
(512) 479-6200
Ownership: Independent/100% Hispanic-owned
CEO: Manny Flores
Year founded: 1998
No. of employees: 35
2002 gross billings ($M): $42.00
2001 gross billings ($M): $28.00
Clients: Miller Brewing Company, Greyhound Lines, Beech-Nut Babyfoods

THE SAN JOSE GROUP
Chicago, IL
(312) 751-8500
Ownership: Independent/100% Hispanic-owned
CEO: George San Jose
Year founded: 1981
No. of employees: 32
2002 gross billings ($M): $38.00
2001 gross billings ($M): $32.50
Clients: American Trans Air, National Pork Board, Dial Corp., Herdez Group

IAC GROUP INC.
Miami, FL
(305) 856-7474
Ownership: Independent/100% Hispanic-owned
CEO: Ana Maria Fernandez-Haar
Year founded: 1978
No. of employees: 38
2002 gross billings ($M): $34.00
2001 gross billings ($M): $33.50
Clients: Publix Supermarkets, Taubman Centers, Procter & Gamble

CREATABILITY
Coral Gables, FL
(305) 663-7374
Ownership: Independent/100% Hispanic-owned
CEO: Ritchie Lucas
Year founded: 1989
No. of employees: 15
2002 gross billings ($M): $29.00
2001 gross billings ($M): $29.00
Clients: Royal Caribbean, Iberostar Resorts, Dunkin’ Donuts, Washington Mutual Finance

EURO RSCG MVBMS HISPANIC
New York, NY
(212) 886-4100
Ownership: Euro RsCG MVBMS
CEO: Ron Berger
Year founded: 1997
No. of employees: 27
2002 gross billings ($M): $26.00
2001 gross billings ($M): $40.00
Clients: Subway Restaurants, Intel, 10-10-987, 10-10-220, Collect en Español

AL PUNTO ADVERTISING
Tustin, CA
(714) 544-0888
Ownership: Independent/50% Hispanic-owned
CEO: Peggy Goff
Year founded: 1994
No. of employees: 20
2002 gross billings ($M): $25.00
2001 gross billings ($M): $23.00
Clients: Wherehouse Music, ConAgra Foods, IEHP (health plan)

** Top 25 Hispanic Ad Agencies: Methodology Hispanic advertising agencies were identified from databases compiled by AHAA and the SRDS Hispanic Media & Market Source. Hispanic ad agencies are defined as agencies that specialize in advertising to the U.S. Hispanic community. Ad agencies were sent a survey asking for information. The rankings are based on estimated 2002 billings. Nominations and/or comments can be sent to Hispanic Business by fax (805-964-6139) or e-mail (research@hbinc.com).

© 2002 Hispanic Business Inc. Reprinting, copying, or transmitting all or part of this information requires written permission. * Media Markets Report. ** Top 25 Hispanic Ad Agencies Survey.



Source: HISPANIC BUSINESS Magazine


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