2002 gross billings ($M): $96.79
2001 gross billings ($M): $76.88
Clients: Procter & Gamble, Panasonic, Slimfast
THE VIDAL PARTNERSHIP
New York, NY
(212) 867-5185
Ownership: Independent/100% Hispanic-owned
CEO: Manny Vidal
Year founded: 1991
No. of employees: 70
2002 gross billings ($M): $90.00
2001 gross billings ($M): $70.10
Clients: Wendy’s, Schering-Plough, MasterCard
MENDOZA, DILLON & ASOCIADOS
Aliso Viejo, CA
(949) 330-6700
Ownership: WPP Group PLC
CEO: Ingrid O. Smart
Year founded: 1979
No. of employees: 60
2002 gross billings ($M): $89.00
2001 gross billings ($M): $90.00
Clients: Kia Motors America, Sears, Kraft
PUBLICIS SANCHEZ & LEVITAN LLC
Miami, FL
(305) 858-9495
Ownership: Publicis Groupe/Miami office is 51% Hispanic-owned
CEO: Aida Levitan
Year founded: 1986
No. of employees: 80
2002 gross billings ($M): $87.00
2001 gross billings ($M): $80.00
Clients: BellSouth, Nescafé, Pennzoil-Quaker State, Chivas Regal, Juicy Juice
| Top 25 Billing Survey** |
| Billings, by Medium |
2002 billings
(in $M) |
Percent of total billings |
| Internet |
$28.16 |
1.35% |
| Print |
$172.92 |
8.28% |
| Radio |
$409.71 |
19.62% |
| TV |
$1,187.82 |
56.88% |
| Other |
$289.57 |
13.87% |
| |
| Totals |
$2,088.18 |
100% |
|
| Billings, by Service |
2002 billings
(in $M) |
Percent of total billings |
| Strategic planning |
$394.93 |
18.91% |
| Media buying |
$477.93 |
22.89% |
| Creative/production |
$650.30 |
31.14% |
| Research |
$54.63 |
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