Rounding out the top 10 are SBS stations (KLAX and KXOL) in Los Angeles, HBC and SBS stations in Chicago, and the reappearance of Liberman Broadcasting's cluster, also in the Los Angeles market.
Combined revenues of the top 10 station groupings increased by more than 5 percent this year – an impressive statistic in light of recent market conditions. Strong second-half showings should give Spanish-language stations something to look forward to in 2003.
Two related developments could significantly affect the nation's Spanish-language radio market, however: the SBS antitrust lawsuit against HBC and Clear Channel Communications and the proposed merger involving HBC and Univision (see "Still Percolating").
| Spanish Radio's 10 Top-Billers |
| Stations |
Format
Location, Owner |
% Hispanic Ownership |
Gross Billings ($M) 2002 2001 |
| |
| 1. WSKQ-FM |
Tropical
New York, SBS |
75% |
$40.00 |
$37.00 |
| 2. KLVE-FM |
Adult contemporary
Los Angeles, HBC |
0% |
$33.84 |
$32.85 |
| 3. KSCA-FM |
Regional Mexican
Los Angeles, HBC |
0% |
$33.53 |
$32.55 |
| 4. KLTN-FM |
Regional Mexican
Houston, HBC |
0% |
$22.79 |
$22.30 |
| 5. WAMR-FM |
Adult contemporary
Miami, HBC |
0% |
$19.81 |
$19.14 |
| 6. WLEY-FM |
Regional Mexican
Chicago, SBS |
75% |
$17.90 |
$16.30 |
| 7. WPAT-FM |
Romantic favorites
New York, SBS |
75% |
$16.30 |
$15.00 |
| 8. WRMA-FM |
Romantica
Miami, SBS |
75% |
$15.75 |
$14.58 |
| 9. KLNO-FM |
Regional Mexican
Dallas, HBC |
0% |
$12.24 |
$11.80 |
| 10. KLAX-FM |
Regional Mexican
Los Angeles, SBS |
75% |
$11.99 |
$11.64 |
| |
| TOTAL |
|
|
$224.15 |
$213.16
| | Note: HBC = Hispanic Broadcasting Corp.; SBS = Spanish Broadcasting System. © 2002 Hispanic Business Inc. Reprinting, copying, or transmitting all or part of this information requires written permission. |
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