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With billings of over $86 million in 2002, HBC's Los Angeles cluster is once again the top-grossing Spanish-language radio group, with KLVE and KSCA, two of the top five individual Spanish-language stations in the country, leading the way. Their "adult contemporary" and "regional Mexican" formats have been a force in the Los Angeles market for years, and prospects continue to look positive.
Spanish Broadcasting System stations dominate the New York market. Two stations, WSKQ ("tropical") and WPAT ("romantic favorites"), had combined revenues of more than $56 million this year. WSKQ is not only the top-grossing Spanish-language station in the country, it is among the nation's top performers across all formats. WSKQ is perennially among the top five Arbitron-rated stations in New York and appears well on its way to a solid recovery after a rough 2001.
Miami continues to be an interesting and highly competitive market for Spanish radio. Both HBC, with revenues of over $40 million, and SBS, at nearly $33 million, have strong clusters in that market. A number of different formats provide advertisers and listeners with plenty of choices and help keep the revenue rolling in for both radio giants in Miami.
HBC still dominates the markets in Houston and Dallas, with a large number of stations in each DMA. HBC's seven stations in Houston reported a combined total of nearly $38 million in revenue in 2002, while the six-station group in Dallas brought in over $21 million. One interesting aspect of the grouping in Houston is the inclusion of two hip-hop stations that broadcast in English.
