In exchange for landing the
business, a bureau takes 20 to 25 percent
of the speaker’s fee.
Estimated annual revenues
|Consuelo Castillo Kickbusch||
|Source: MarketData Enterprises report, "The
Market for Self- Improvement Products & Services"
Instead, Ms. Kickbusch chose motivational speaking. Today she spends approximately 18 days each month on the road, making an estimated annual income of $400,000.
With a background in sales and standup comedy, Pegine Echevarria offers an unconventional presentation to audiences. “I’m competing against MTV,” says Ms. Echevarria, who mixes her message with humor about cultural issues. “The more I make people laugh, the more they retain the information that I’m giving them. And the more they retain, the more likely they are to implement the message.”
Growth of the Hispanic speakers’ circuit addresses a problem acknowledged by business and social leaders – a lack of role models for rank-and-file Hispanics.
“Who do you see at big events? Mostly politicians, celebrities, and sports figures,” says Mr. Conejo. “It’s nice to see Jennifer Lopez or Edward James Olmos, but can they speak? And can they connect with the average person? Professional speakers fill that need, and we look at the [speaking] platform not as a right, but as a privilege.”