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Top 60 Advertisers in the Hispanic Market, 2001

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HISPANIC BUSINESS Magazine
Top 60 Advertisers in the Hispanic Market, 2001








Gross Media Expenditures ($M)



Rank



Company



2001



2000



1



Procter & Gamble



$55.00



$46.20



2



Ford Motor Co.



$51.00



$14.03



3



AT&T



$42.00



$35.00



4



MCI Worldcom



$41.25



$37.50



5



Sears, Roebuck & Co



$38.00



$35.00



6



Americatel



$30.00



$25.00



7



Miller Brewing Co.



$30.00



$25.00



8



General Motors



$29.50



$16.20



9



McDonald's Corp.



$27.00



$27.00



10



Philip Morris



$25.00



$25.00



11



Colgate-Palmolive



$25.00



$16.20



12



Johnson & Johnson



$23.00



$17.00



13



Toyota Motor Corp.



$22.00



$22.00



14



Anheuser-Busch Co. Inc.



$22.00



$22.00



15



U.S. Army



$20.00



$9.18



16



Burger King Corp.



$20.00



$12.65



17



Kraft Foods



$18.70



$17.00



18



Coca-Cola



$18.70



*



19



J.C. Penney Co. Inc.



$16.00



$9.00



20



Home Depot



$16.00



$15.66



21



Pepsi-Cola Co.



$16.00



$10.05



22



Hyundai Motors



$14.20



$5.46



23



Western Union



$12.60



$12.00



24



Tricon Global Restaurants Inc.



$11.40



$14.60



25



Kmart Corp.



$11.39



$9.90



26



Lexicon Marketing Corp.



$10.25



*



27



Nestlé



$10.00



$7.50



28



The Pillsbury Company



$10.00



$3.00



29



Gruma Corp. (Mission Foods)



$10.00



$10.00



30



Coors Brewing Co.



$10.00



$10.00



31



DaimlerChrysler



$9.78



*



32



Wal-Mart Stores Inc.



$9.75



$5.00



33



American Home Products Corp.



$9.50



$9.90



34



Honda Motor Corp.



$9.00



$9.72



35



Goya Foods



$9.00



$8.03



36



Walt Disney



$8.50



$7.00



37



General Electric



$8.25



*



38



Quaker Oats Co.



$8.00



$12.00



39



Kellogg Co.



$8.00



$6.50



40



Domino's Pizza LLC



$7.46



*



41



Bank of America



$7.00



*



42



General Mills



$6.35



*



43



State Farm Insurance



$6.28



*



44



Washington Mutual



$6.00



*



45



Toys "R" Us



$6.00



$6.00



46



Greyhound Lines Inc.



$5.91



$5.62



47



Sprint Corp.



$5.85



$5.20



48



Clorox Co.



$5.50



$4.00



49



Mars Inc.



$5.45



*



50



Labatt U.S.A. (Tecate Beer)



$5.10



*



51



Nabisco



$5.00



$5.00



52



Allstate Corp.



$5.00



$11.25



53



Avon



$5.00



$5.00



54



American Airlines



$4.50



$4.50



55



Unilever Bestfoods



$4.25



$3.60



56



Target Corp.



$4.14



*



57



Florida State Lottery



$3.60



$2.40



58



California Lottery



$3.20



$4.10



59



Pennzoil/Quaker State



$3.00



*



60



United Distillers & Vendors (Cuervo)



$1.50



*



Total







$871.86



*Did not appear on the 2000 list.
© 2001 Hispanic Business Inc. Reprinting, copying, or transmitting all or part of this information requires written permission

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