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Media Report 2006: Top Advertisers in the Hispanic Market

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Clorox 26,610 JC Penney 26,140 Venevision 25,696 Lowe's 25,002 Honda 23,925 DirecTV 23,154 Time Warner 22,392 VISA USA 22,132 Target 22,036 Grupo Televisa 21,949 Best Buy 21,845 Ventura Entertainment 20,932 Americatel 20,442 Bally Total Fitness 20,134 Kellogg 19,947 Echostar Communications 19,589 Sprint Nextel 19,011 General Electric 18,895 Cosmeticos Elicina 18,802 Mastercard 18,791 Petrone Group 18,663 Texas Pacific Group 18,192 Wendy's 18,079 Based on the following media: Hispanic TV, Hispanic magazine, Hispanic newspaper. Copyright 2006. TNS Media Intelligence




Advertised Brands in the Hispanic Market from July 2005 to June 2006
Brand Spending (in thousands)
Ingles Sin Barreras 162,303
Orgullo Hispano (public service announcements) 89,645
McDonald's 57,363
Verizon Wireless 49,819
Home Depot Home Center 48,520
Cingular Wireless 44,937
Miller Lite beer 43,886
Wal-Mart multiple products 40,846
Foundation/Better Life (PSA) 39,929
Paquete Desintoxicador drugs 38,916
T-Mobile Wireless 37,631
U.S. Department of Health & Human Services (PSA) 34,091
Coca-Cola Classic 32,552
CRE-C drugs/toiletries 32,498
TVAtlas.com recordings 26,658
Allstate auto insurance 24,211
Pepsi soft drink 24,161
DirecTV satellite system 22,608
Lowe's building supplies 22,401
Mundo de Ingles 22,317
Best Buy 21,524
10-10-123 Long Distance 20,339
Bally Total Fitness Club 20,080
Dish Network satellite system 19,454
Hyundai autos Sonata 18,820
Elicina drugs/toiletries 18,802
Sears appliances 18,787
Hongosan drugs/toiletries 18,663
Sears sales announcement 18,587
Burger King restaurant 18,170
MasterCard 17,859
Wendy's 17,677
AIDS awareness (PSA) 16,617
Nexium Heartburn RX 16,390
Visa credit card 15,959
Target multiple products 15,844
American Cancer Society (PSA) 15,631
Dominos Pizza restaurant 14,971
Univision Movil text messaging 14,862
Budweiser beer 14,528
Toyota trucks Tundra 14,408
Ford autos Fusion 13,613
Bud Light beer 13,491
Radio Shack electronics 13,304
AIDS test (PSA) 13,030
Chevrolet trucks Silverado 12,734
Bank of America consumer services 12,711
Sprint PCS Wireless 12,569
Medirect 12,456
Emovil text messaging 12,246
Copyright 2006. TNS Media Intelligence



Source: HISPANIC BUSINESS Magazine and Hispanicbusiness.com, Copyright (c) 2006 All Rights Reserved.


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