| Clorox |
26,610 |
| JC Penney |
26,140 |
| Venevision |
25,696 |
| Lowe's |
25,002 |
| Honda |
23,925 |
| DirecTV |
23,154 |
| Time Warner |
22,392 |
| VISA USA |
22,132 |
| Target |
22,036 |
| Grupo Televisa |
21,949 |
| Best Buy |
21,845 |
| Ventura Entertainment |
20,932 |
| Americatel |
20,442 |
| Bally Total Fitness |
20,134 |
| Kellogg |
19,947 |
| Echostar Communications |
19,589 |
| Sprint Nextel |
19,011 |
| General Electric |
18,895 |
| Cosmeticos Elicina |
18,802 |
| Mastercard |
18,791 |
| Petrone Group |
18,663 |
| Texas Pacific Group |
18,192 |
| Wendy's |
18,079 |
| Based on the following media: Hispanic TV, Hispanic magazine, Hispanic newspaper. Copyright 2006. TNS Media Intelligence |
| Advertised Brands in the Hispanic Market from July 2005 to June 2006 |
| Brand |
Spending (in thousands) |
| Ingles Sin Barreras |
162,303
|
| Orgullo Hispano (public service announcements) |
89,645 |
| McDonald's |
57,363 |
| Verizon Wireless |
49,819 |
| Home Depot Home Center |
48,520 |
| Cingular Wireless |
44,937 |
| Miller Lite beer |
43,886 |
| Wal-Mart multiple products |
40,846 |
| Foundation/Better Life (PSA) |
39,929 |
| Paquete Desintoxicador drugs |
38,916 |
| T-Mobile Wireless |
37,631 |
| U.S. Department of Health & Human Services (PSA) |
34,091 |
| Coca-Cola Classic |
32,552 |
| CRE-C drugs/toiletries |
32,498 |
| TVAtlas.com recordings |
26,658 |
| Allstate auto insurance |
24,211 |
| Pepsi soft drink |
24,161 |
| DirecTV satellite system |
22,608 |
| Lowe's building supplies |
22,401 |
| Mundo de Ingles |
22,317 |
| Best Buy |
21,524 |
| 10-10-123 Long Distance |
20,339 |
| Bally Total Fitness Club |
20,080 |
| Dish Network satellite system |
19,454 |
| Hyundai autos Sonata |
18,820 |
| Elicina drugs/toiletries |
18,802 |
| Sears appliances |
18,787 |
| Hongosan drugs/toiletries |
18,663 |
| Sears sales announcement |
18,587 |
| Burger King restaurant |
18,170 |
| MasterCard |
17,859 |
| Wendy's |
17,677 |
| AIDS awareness (PSA) |
16,617 |
| Nexium Heartburn RX |
16,390 |
| Visa credit card |
15,959 |
| Target multiple products |
15,844 |
| American Cancer Society (PSA) |
15,631 |
| Dominos Pizza restaurant |
14,971 |
| Univision Movil text messaging |
14,862 |
| Budweiser beer |
14,528 |
| Toyota trucks Tundra |
14,408 |
| Ford autos Fusion |
13,613 |
| Bud Light beer |
13,491 |
| Radio Shack electronics |
13,304 |
| AIDS test (PSA) |
13,030 |
| Chevrolet trucks Silverado |
12,734 |
| Bank of America consumer services |
12,711 |
| Sprint PCS Wireless |
12,569 |
| Medirect |
12,456 |
| Emovil text messaging |
12,246 |
| Copyright 2006. TNS Media Intelligence |
