HispanicBusiness

14. THE COCA-COLA CO.
Atlanta, GA
"Diversity as business" is one of the four strategic pillars of Coca-Cola's business plan, and is the reason it continually improves its efforts to advance diversity. These efforts include programs to identify and cultivate a diverse talent pool, measure fairness in people practices, support career development, and encourage participation in mentoring. Its supplier-diversity initiatives provide equal access to procurement opportunities for minority- and women-owned business enterprises with a supplier-mentoring program.

15. EASTMAN KODAK CO.
Rochester, NY
With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Kodak recently reached its supplier-diversity spending goals after placing 10 percent of its annual domestic purchasing with minority- and women-owned companies. Now, the company is working to place 11.5 percent of its domestic purchasingwith minority-owned businesses by 2008.

16. PEPSICO, INC.
Purchase, NY
At PepsiCo, diversity and inclusion are fundamental strategic priorities at the core of its value system. To accomplish the commitment to diversity and inclusion, PepsiCo focuses on developing its diverse employees and fostering an environment in which all employees, regardless of ethnicity, gender, or sexual orientation, can be successful. The company's commitment to inclusion training, employee networks, and minority suppliers are a few actions that have been taken to continue building a corporate culture in which diversity is celebrated.

17. COORS BREWING CO.
Golden, CO
Coors Brewing Co. is committed to developing a workforce reflective of the global marketplace. Its strategy focuses on internal development and retention, and external recruiting. As a member of the National Minority Supplier Development Council, Coors supports local and regional minority-supplier development councils and has an award-winning program to attract and assist minority vendors. Coors has invested more than $1 billion in minorityvendor procurement contracts, corporate contributions, banking, employment, marketing, and public relations.

18. BELLSOUTH CORP.
Atlanta, GA
Recognizing that the Hispanic market in the Southeast represents a major area of growth for the company, BellSouth is dedicated to communicating with this important customer base in a culturally relevant manner. The company's Diversity Recruiting Council and its involvement with the Greater Dayton Hispanic Chamber of Commerce place an ongoing focus on diversity through its recruiting efforts and by creating an environment where diversity is appreciated. As part of the commitment to diversity, BellSouth launched a Spanish-language advertising campaign aimed at increasing the growth of Hispanic subscribers to the company's BellSouth Answers bundles.

19. XEROX CORP.
Rochester, NY
For more than 35 years, Xerox has been committed to maintaining an inclusive workplace that values cultural differences, all ways of thinking, and new perspectives. Since 1985, Xerox has purchased more than $4.7 billion in goods and services from minority-, women-, and veteran-owned businesses in the United States. Xerox views diversity in the workplace as a business and competitive advantage, and diversity practices are deployed throughout all core operations including staffing, retention, promotions, leadership development, and work environment initiatives.