For more findings, download the full report at:Bing Ads spending growth continued to outpace Google at 39% Y/Y. Non-brand
click growth of 45% is driving those gains as Bing continues to
benefit from improved ad matching technology.
Google Product Listings Ads generated 35% of non-brand Google
search clicks in Q3. Many large retailers are now devoting over
half of their Google search spend to the format.
Bing becoming default search option for Siri in iOS 7 showed no
impact. Google’s share of paid search clicks is running higher for
iOS 7 than iOS 6.
Missing or “not provided” query share accelerated at the end of Q3,
reaching 80% asGoogle moved to shift more users to secure
search, regardless of their browser or logged-in status.
An issue with iOS 6 still led to 11% of Google organic searches
being misattributed by web analytics in Q3 despite an increase in
that traffic being properly identified. iOS 7 does not appear to
suffer from the same problem.
Nearly 31% of Yahoo organic search visits occurred on mobile
devices, outpacing 30% from Google, potentially highlighting
Google’s better ability to monetize mobile.
iOS devices accounted for an estimated 19% of organic search visits
in Q3. iOS 7 adoption has been brisk, as visits from Apple’s
latest OS outpaced those of its predecessor in just two weeks.
Facebook’s share of social referrals to sites was 52% in Q3.
Pinterest accounted for 14% of attributable social visits.
The eBay Commerce Network’s share of CSE clicks grew to 25% in Q3. It
has gained share in recent quarters as it has expanded its network of
Shopzilla CPCs have remained steady since the introduction of its
Smart Pricing model this summer, which featured $4 minimum bids.
Email continues to account for the highest percentage of last touch
marketing revenue at 37%, but that share has decreased for the
last few quarters.
The full RKG Digital Marketing Report offers over 40 charts with
additional insights and analysis on paid search, search engine
optimization (SEO), social media, comparison shopping engines,
attribution and more.
Some highlights from the third quarter findings include:
RKG is a search and digital marketing agency that combines superior
marketing talent with leading edge technology to create the industry’s
most effective data-driven digital marketing solutions. RKG drives
business to clients by maximizing a full range of opportunities
including pay-per-click, SEO, social media, display advertising and
comparison shopping engine management services. RKG also offers
proprietary search analytics and diagnostics software, RKG Blueprint,
which transforms SEO and web analytics data into insight and action.
Founded in 2003, RKG partners with clients in retail, travel, financial
and B2B organizations ranging in size from small startups to Fortune 500
companies, including CareerBuilder, Drugstore.com, Express, Herman
Miller, Jones New York and Urban Outfitters. In 2013, Advertising Age
ranked RKG the fastest growing search agency. RKG is headquartered in
Charlottesville, VA with offices in Seattle, San Francisco, Bend, OR and
Boston. Visit www.rimmkaufman.com
or follow RKG on Twitter @rimmkaufman.
Dalton DornÉ, 434-970-1010 x238