PAGE: INTEL IS TALKING AGGRESSIVELY ABOUT ITS ANDROID OFFERINGS. ARE YOU WORRIED ABOUT THE SUCCESS OF WINDOWS 8 AND ARE NOW FOCUSING ON ANDROID?
NS: Not at all. We’ve have a dozen Windows 8 designs shipping now and we have a robust roadmap for Windows-based tablets spanning both Atom and Core™ processors. We do have an increased focus on Android tablets moving forward, and we continue to listen to and work with our customers to meet their needs. We offer multi-OS support aim to provide options for end-users to adopt whichever operating system meets their needs with the best experience on IA.
PAGE: THE TABLET MARKET IS GROWING RAPIDLY – WILL INTEL CATCH UP?
PAGE: ARE TABLETS NEGATIVELY IMPACTING GROWTH IN PCS FOR INTEL?
NS: There is no doubt that tablets are becoming a more important part of the computing mix for people and businesses and we are aggressively working with OEM partners to develop the right solutions in that space. We don’t see this as an "either/or" end game but instead encourage people to look at what their primary needs are from a computing perspective: people still need to create, do work, learn – and a PC is still critical for that. The great news is, the PC isn’t what it used to be. Thanks to Ultrabooks, they exemplify the greatest of mobile characteristics and yet still pack the performance and form factor needed to get down to business. Tablets can also be a terrific option for people who have lighter content creation needs and need all day battery life in thin and light form factors.
PAGE: IS INTEL’S AGGRESSIVE PUSH INTO THE TABLET MARKET HAPPENING BECAUSE THE COMPANY FEARS THE PC IS DEAD?
NS: Personal computing is no longer defined by a form factor.
PAGE: BUT THE GROWTH IS COMING FROM MOBILE DEVICES, ULTRABOOKS, TABLETS AND PHONES, AND NOT TRADITIONAL PCS (I.E. DESKTOPS AND NOTEBOOKS) WHICH ARE INTEL’S CORE BUSINESS?
NS: We’ve changed the roadmap of our flagship processor to deliver what people want – more mobile devices. In a short timeframe, we’ve brought down the power of Intel Core family from 35 watts down to 6 watts in our low power line of chips. Earlier this year we disclosed that we will bring versions of the Bay Trail SoC with PC feature sets specifically designed for value 2 in 1s, clamshell laptops, desktops and all-in-one computers later this year. Ultimately offering users a spectrum of computing products at a variety of affordable price points.
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